Vera, Jorge; Fuentes, Humberto; Kolbe, Diana - In: Journal of business economics and management 25 (2024) 2, pp. 377-395
suggests an interaction between sustainability beliefs and personality traits. Traditional, luxury brand purchasers are … considered carefree of sustainability considerations. Therefore, a research gap exists regarding sustainable behaviors and … firms pursuing a long-term sustainability agenda may benefit from strategies based on social-adjustive needs. …