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Life-style orientation of rural US and Canadian consumers : are regio-centric standardized marketing strategies feasible?
Harcar, Talha; Kaynak, Erdener - In: Asia Pacific journal of marketing and logistics 20 (2008) 4, pp. 433-454
Persistent link: https://www.econbiz.de/10003781693
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Georgian consumers' evaluation of products sourced from European Union member countries : country of origin impact
Apil, Ali Riza; Kaynak, Erdener - In: International journal of commerce and management 20 (2010) 2, pp. 167-187
Persistent link: https://www.econbiz.de/10008651891
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An investigation of people's time orientation, attitudes, and behavior toward advertising in an international context
Kaynak, Erdener; Kara, Ali; Apil, Ali Riza - In: Journal of global marketing 24 (2011) 5, pp. 433-452
Persistent link: https://www.econbiz.de/10009500876
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Time orientation and attitudes toward advertising in a high-context culture : an empirical study of Macau
Kaynak, Erdener; Kara, Ali; Chow, Clement S. F. - In: Journal of Asia Pacific business 14 (2013) 2, pp. 88-106
Persistent link: https://www.econbiz.de/10009754677
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The effect of plain packaging format in cigarette labeling on smoking intent and brand likability among young non-smokers in Macau
Chow, Clement S. F.; Kaynak, Erdener; Mak, Winnie - In: Asia Pacific journal of marketing and logistics 27 (2015) 1, pp. 23-39
Persistent link: https://www.econbiz.de/10010508360
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The impact of country-of-origin and ethnocentrism : an experimental study of consumer taste preferences for soft drinks at a cross-cultural level
Harcar, Talha; Kaynak, Erdener - In: Journal of euromarketing 24 (2015) 2/3, pp. 120-131
Persistent link: https://www.econbiz.de/10011408858
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Consumer preferences for fast food outlets in a developing country
Kaynak, Erdener - In: Journal of euromarketing 5 (1996) 4, pp. 99-113
Persistent link: https://www.econbiz.de/10001207809
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Cross-cultural food buying behaviour
Kaynak, Erdener - In: Food marketing 3 (1987) 3, pp. 34-49
Persistent link: https://www.econbiz.de/10001035385
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Consumer ethnocentrism and lifestyle orientations in an emerging market economy
Kaynak, Erdener - In: Challenges and solutions for international marketing …, (pp. 53-72). 1998
Persistent link: https://www.econbiz.de/10001324021
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Pattern of similarities/differences in time orientation and advertising attitudes : a cross-cultural comparison of Georgian and Macau consumers
Kaynak, Erdener; Kara, Ali; Chow, Clement S. F.; Apil, … - In: Asia Pacific journal of marketing and logistics 25 (2013) 4, pp. 631-654
Persistent link: https://www.econbiz.de/10010127933