This paper explores the determinants of the individual´s decision to perform cross-border e-commerce (CBeC). The European Union (EU) is especially interested in the promotion of CBeC because it is an important tool in its strategy to achieve the Digital Single Market in Europe. In this paper...

This work analyzes the post-purchase behavior of mobile phone users once they have experienced a service failure. Taking into account the existing literature on Consumer Complaint Behavior (CCB), a survey for 4249 individuals in Spain is used for specifying econometric equations explaining the...

Consumer satisfaction is a key determinant of customer retention, profitability of operators, consumer welfare and a strategic variable for competition and international comparisons. Spain's mobile customer satisfaction is the lowest in the European Union according to recent EU studies (SMREC,...

Realizing the full potential of online shopping requires careful identification of the factors affecting online consumer behaviour. In this paper we model empirically how socio-demographic variables, attitudes and beliefs towards Internet shopping affect both the decision and usage of the online...

Figures of Internet purchases by product categories reveal that certain types of products fare better than others. This research investigates product differences in the context of the individual's decision to purchase online. A theoretical model of consumer e-commerce adoption is developed and...

The importance of Internet for the travel and tourism industry has increased rapidly over the last few years. Understanding how travellers behave is of critical importance to travel suppliers and tourism authorities for formulating appropriate marketing strategies so as to fully exploit the...