This is a PDF file of ‘The Financial Judgment and Decision Making Process of Women: The Role of Negative Feelings' slides from a presentation at the Third Annual Meeting of the Academy of Behavioral Finance & Economics, September 21-23, 2011, UCLA, Los Angeles, CA.This conference presentation...

Research into brand extensions has mainly focused on consumers' extension evaluations without considering an important financial implication: the ability of the extension product to charge a price premium. This study analyzes (1) the extent to which consumers are willing to pay a price premium...

Islamic banking industries have more than 38 million customers globally and in Malaysia, the 5 years Compounded Annual Growth Rate (CAGR) is 20% or 2.1 times faster than conventional. The growth in Islamic banking in Malaysia has contributed successfully; that makes the country become a...

Independent of the left-right model of ideological structure, genetically modified organisms (GMOs) in food and agriculture are resented across the political spectrum in Switzerland. In the absence of any real experience with genetically modified (GM) food but faced with continuous exposure to...

Service Quality is a blend of two words, Service and Quality where we discover accentuation on the accessibility of value services to definitive users. RSQS scale has been used for identifying the discriminant service quality factors differentiating the consumer perception of high end apparel...