The Impact of Brand Extension Success Drivers on Brand Extension Price Premiums
Year of publication: |
2015
|
---|---|
Authors: | Sattler, Henrik |
Other Persons: | Völckner, Franziska (contributor) ; Riediger, Claudia (contributor) ; Ringle, Christian M. (contributor) |
Publisher: |
[2015]: [S.l.] : SSRN |
Subject: | Konsumentenverhalten | Consumer behaviour | Markentransfer | Brand extension |
Extent: | 1 Online-Ressource (10 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: International Journal of Research in Marketing (IJRM), Vol. 27, No. 4, pp. 319-328, 2010 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 2010 erstellt |
Classification: | A00 - General Economics and Teaching. General |
Source: | ECONIS - Online Catalogue of the ZBW |
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