Showing 1 - 10 of 1,550
The problem addressed in this study is that the impact of the customer experience on the achievement of positive customer outcomes is still unknown in Arabic restaurants. Hence, the aim of this study is to explore the effect of brand experience, as measured through sensory, emotional,...
Persistent link: https://www.econbiz.de/10012502455
This study examines the factors that influence advertising on consumer-based brand loyalty focused on a sports shoe brand in Bhopal India which pointed to the advertisement, brand loyalty, brand trust, and perceived quality. The researcher carried out the analysis based on a quantitative...
Persistent link: https://www.econbiz.de/10014086123
This article investigates the problem of Polish and South Korean Millennials' consumer behaviour on the e-commerce market. There were arguments about whether Generation Y members as Digital Natives are rather a coherent or diversified cohort of consumers. They were raised in the culturally...
Persistent link: https://www.econbiz.de/10012116452
Consumer vulnerability affects billions of consumers worldwide, yet there is no consensus about what constitutes this state or about its consequences for consumers. Indeed, while consumer vulnerability is often invoked in consumer research, it is usually discussed informally, with little...
Persistent link: https://www.econbiz.de/10012840110
This study relies on the social identity perspective to explore the relationships between the consumer-brand identification (CBI) construct and the customers' satisfaction, commitment, trust and loyalty toward hospitality brands. The methodology included a confirmatory factor analysis (CFA) that...
Persistent link: https://www.econbiz.de/10012892026
The purpose of this study is to identify the determinants that influence customers' intention towards the use of diminishing partnership home financing offered in Pakistan using the theory of planned behaviour. Total of 306 respondents who are the staff of 3 Universities and are potential users...
Persistent link: https://www.econbiz.de/10012894822
Retailers compete against national manufacturers by launching store brands. National manufactures regularly use brand promotions to fight store brands back. The purpose of this article is to find out whether attitudes toward national brand promotions and store brands have similar or different...
Persistent link: https://www.econbiz.de/10013019876
Understanding variations in shopper price knowledge is important to academics identifying their sources, and to retail managers whose pricing strategies may depend on the extent of shopper price knowledge (or lack of) within the items they manage, since price knowledge is an important driver of...
Persistent link: https://www.econbiz.de/10013019893
This research is divided into six parts. Firstly, the introduction, that explains what the background of this research is, the problem statement in this proposal is, what research objectives are. Secondly, it presents a literature review. It divided into three sections, which are the theory that...
Persistent link: https://www.econbiz.de/10013237987
This study examines the relationships between the six factors (food quality, service quality, physical environment quality, perceived value, satisfaction, and behavioral intention) in fast-casual restaurants. Nowadays, restaurants need to understand and give importance to the factors that...
Persistent link: https://www.econbiz.de/10013241147