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Indian women and Facebook apparels brand communities : a study with reference to Koovs, Myntra and Shein
Kanupriya - In: International journal of technology marketing : IJTMkt 15 (2021) 2/3, pp. 316-331
Persistent link: https://www.econbiz.de/10012693538
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Impact of advertising on working and non working women with reference to their purchasing behaviour
Bansal, Sanjeev; Malik, Garima - In: Global journal of business management : GJBM 10 (2016) 1, pp. 1-11
Persistent link: https://www.econbiz.de/10011628139
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Global Mamas : confronting the challenges of marketing fair trade apparel to female millennials
VanderPloeg, Alyson; Domina, Tanya; Lee, Seung-Eun - In: International journal of social entrepreneurship and … 5 (2020) 3, pp. 197-212
Persistent link: https://www.econbiz.de/10012523183
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Working women's buying behavior on social media platforms : a systematic literature review
Sharma, Priya; Chaudhry, Manmohan - In: Manthan : journal of commerce and management 11 (2024) 1, pp. 166-184
Persistent link: https://www.econbiz.de/10015063526
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Organization sustainability communication by fashion brands : a qualitative analysis of messaging and engagement on Facebook and Instagram
Pookulangara, Sanjukta; Shephard, Arlesa; Muralidharan, … - In: Journal of promotion management : innovations in … 30 (2024) 6, pp. 1029-1055
Persistent link: https://www.econbiz.de/10015049480
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The effects of message tone and formats of CSR messages on engagement in social media
Chae, Myoung-Jin - In: Journal of Asian finance, economics and business : JAFEB 7 (2020) 10, pp. 501-511
Persistent link: https://www.econbiz.de/10012671429
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Do consumers care about CSR activities of their favorite restaurant brands? : evidence from engagement on social networks
Kim, Min-Seong; Stepchenkova, Svetlana - In: Journal of hospitality marketing & management 30 (2021) 3, pp. 305-325
Persistent link: https://www.econbiz.de/10012513774
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Online environmental citizenship : a leximancer analysis of green blogs
Ginanti, Ayu; Luck, Edwina - 2011
Persistent link: https://www.econbiz.de/10010191048
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The impact of digital social responsibility on customer trust and brand equity : an evidence from social commerce in Thailand
Puwirat, W.; Suchart Tripopsakul - In: European research studies 22 (2019) 2, pp. 181-198
Persistent link: https://www.econbiz.de/10012285941
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On being attractive, social and visually appealing in social media : the effects of anthropomorphic tourism brands on Facebook fan pages
Perez-Vega, Rodrigo; Taheri, Babak; Farrington, Thomas; … - In: Tourism management : research, policies, practice 66 (2018), pp. 339-347
Persistent link: https://www.econbiz.de/10011814767