Showing 1 - 10 of 13
Persistent link: https://www.econbiz.de/10011667333
Persistent link: https://www.econbiz.de/10013332414
Business ought to understand their customers' needs and wants, if they want to remain successful in a competitive market place. Therefore, this chapter introduces its readers to market research as tourism businesses continuously require information on their customers. In this light, a well...
Persistent link: https://www.econbiz.de/10012907541
This study relies on the social identity perspective to explore the relationships between the consumer-brand identification (CBI) construct and the customers' satisfaction, commitment, trust and loyalty toward hospitality brands. The methodology included a confirmatory factor analysis (CFA) that...
Persistent link: https://www.econbiz.de/10012892026
This research analyses the determinants of the customers' intentions to purchase travel online, by proposing an integrated model that is based on the Theory of Planned Behaviour and an attitudinal measure for interactive engagement with travel search engines. Several studies have already...
Persistent link: https://www.econbiz.de/10012941334
This research integrates the congruity and the social identity theories to better understand the consumer-brand relationships. A structural equation modelling approach was used to explore the drivers of brand loyalty in the context of upscale hotels. The findings suggest that the customers are...
Persistent link: https://www.econbiz.de/10012865393
Purpose: This research identifies the critical factors of online service delivery of electronic commerce (ecommerce) websites, including website attractiveness, website functionality, website security and consumer fulfillment during an unprecedented Coronavirus (COVID-19) pandemic....
Persistent link: https://www.econbiz.de/10013225504
Several brands are striving in their endeavors to find new ways to improve their consumer engagement through social media. They are using different tools including influencer marketing through social networking sites (SNSs). Therefore, this chapter addresses a gap in the academic literature as...
Persistent link: https://www.econbiz.de/10013251428
Persistent link: https://www.econbiz.de/10013542906
Electronics waste (e-waste) is the fastest growing category of hazardous solid waste in the world. While the generation of e-waste has recently attracted the attention of a number of researchers, currently, there is little awareness on its management, monitoring and control among the consumers...
Persistent link: https://www.econbiz.de/10014359612