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Marketing bank services to youth in China
Chan, Kara; Tsang, Lennon; Chen, Jie - In: Young consumers : insight and ideas for responsible … 18 (2017) 3, pp. 278-289
Persistent link: https://www.econbiz.de/10011786185
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The effect of repeat purchase information in electronic word-of-mouth (eWOM) on purchase intention
Li, Shang; Chen, Jie; Chen, Yiwen - In: Journal of consumer behaviour 22 (2023) 6, pp. 1493-1508
Persistent link: https://www.econbiz.de/10014440226
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Changing attitudes on social media : effects of fear and information in green advertising on non-green consumers
Pittman, Matthew; Read, Glenna L.; Chen, Jie - In: Journal of current issues and research in advertising 42 (2021) 2, pp. 175-196
Persistent link: https://www.econbiz.de/10012582520
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Workforce optimisation for improving customer experience in urban transportation using heuristic mathematical model
Chen, Jie; Shi, Wei; Wang, Xi; Pandian, Sanjeevi; … - In: International journal of shipping and transport … 13 (2021) 5, pp. 538-553
Persistent link: https://www.econbiz.de/10012613766
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The effect of online information sources on purchase intentions between consumers with high and low susceptibility to informational influence
Chen, Jie; Teng, Lefa; Yu, Ying; Yu, Xueer - In: Journal of business research : JBR 69 (2016) 2, pp. 467-475
Persistent link: https://www.econbiz.de/10011435934
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Anticipating regret and consumers' preferences for counterfeit luxury products
Chen, Jie; Teng, Lefa; Liu, ShiXiong; Zhu, Huihuang - In: Journal of business research : JBR 68 (2015) 3, pp. 507-515
Persistent link: https://www.econbiz.de/10010495370
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Counterfeit luxuries : does moral reasoning strategy influence consumers' pursuit of counterfeits?
Chen, Jie; Teng, Lefa; Liao, Yonghai - In: Journal of business ethics : JOBE 151 (2018) 1, pp. 249-264
Persistent link: https://www.econbiz.de/10011903010
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Specification seeking : how product specifications influence consumer preference
Hsee, Christopher K.; Yang, Yang; Gu, Jangjie; Chen, Jie - In: Journal of consumer research : JCR ; an … 35 (2008/09) 6, pp. 952-966
Persistent link: https://www.econbiz.de/10003861943
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It pays off to be authentic : an examination of direct versus indirect brand mentions on social media
Hu, Miao; Chen, Jie; Chen, Qimei; He, Wei - In: Journal of business research : JBR 117 (2020), pp. 19-28
Persistent link: https://www.econbiz.de/10012285283
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The coalescence effect : how a combination of foreign and local appeals enhances customer engagement through perceived brand globalness
Hu, Miao; Chen, Jie; Alden, Dana; Chen, Qimei - In: Journal of international marketing 31 (2023) 1, pp. 49-68
Persistent link: https://www.econbiz.de/10014233451