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The potential implications of Web-based marketing communications for consumers' implicit and explicit brand attitudes : a call for research
Madhavaram, Sreedhar; Appan, Radha - In: Psychology & marketing 27 (2010) 2, pp. 186-202
Persistent link: https://www.econbiz.de/10003945276
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Online consumers' switching behavior : a buyer-seller relationship perspective
Li, Dahui; Browne, Glenn J.; Wetherbe, James C. - In: Contemporary research in e-branding, (pp. 216-227). 2009
Persistent link: https://www.econbiz.de/10003778217
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Online consumers' switching behavior : a buyer-seller relationship perspective
Li, Dahui; Browne, Glenn J.; Wetherbe, James C. - In: Consumer behavior, organizational development, and …, (pp. 18-29). 2009
Persistent link: https://www.econbiz.de/10003792569
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Influence of congruity in store-attribute dimensions and self-image on purchase intentions in online stores of multichannel retailers
Badrinarayanan, Vishag; Becerra, Enrique P.; … - In: Journal of retailing and consumer services 21 (2014) 6, pp. 1013-1020
Persistent link: https://www.econbiz.de/10010437685
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Transference and congruence effects on purchase intentions in online stores of multi-channel retailers : initial evidence from the US and South Korea
Badrinarayanan, Vishag; Becerra, Enrique P.; Kim, Chung-hyun - In: Journal of the Academy of Marketing Science 40 (2012) 4, pp. 539-557
Persistent link: https://www.econbiz.de/10009566396
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The Role of Hedonic and Utilitarian Motives on the Effectiveness of Partitioned Pricing
Choi, Jungsil - 2020
The present research investigates how purchase motives (hedonic vs utilitarian) influence the effectiveness of partitioned versus combined pricing. Across four studies, we find that compared to combined pricing, partitioned pricing increases hedonic purchases, but not utilitarian purchases. We...
Persistent link: https://www.econbiz.de/10012830954
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Research on smart shopper feelings : an extension
Bicen, Pelin; Madhavaram, Sreedhar - In: Journal of marketing theory and practice 21 (2013) 2, pp. 221-234
Persistent link: https://www.econbiz.de/10009777313