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Consumers' attitude and purchase intention towards "green" products : a study of selected FMCGs
Walia, Sargam Bahl; Kumar, Harish; Negi, Naveen - In: International journal of green economics 13 (2019) 3/4, pp. 202-217
Persistent link: https://www.econbiz.de/10012256913
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Augmented reality in online retailing : a systematic review and research agenda
Kumar, Harish - In: International journal of retail and distribution management 50 (2022) 4, pp. 537-559
Persistent link: https://www.econbiz.de/10013398065
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Exploring the role of augmented reality in online impulse behaviour
Kumar, Harish; Srivastava, Ritu - In: International journal of retail and distribution management 50 (2022) 10, pp. 1281-1301
Persistent link: https://www.econbiz.de/10013407345
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Meta-analysis of augmented reality marketing
Kumar, Harish; Gupta, Parul; Chauhan, Sumedha - In: Marketing intelligence & planning 41 (2023) 1, pp. 110-123
Persistent link: https://www.econbiz.de/10013532117