Streletskaya, Nadia A.; Weerasekara, Nadeeka; Li, Jie - In: Journal of wine economics 18 (2023) 2, pp. 139-155
Consumer choice of differentiated products, such as wine, depends on the composition of the choice set consumers are choosing from. However, choice sets are often situationally defined through wine-tasting lists or displayed wines in a particular tasting and sales environment. In this paper, we...