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Exploring SNS as a consumer tool for retail therapy : explicating semantic networks of "shopping makes me happy (unhappy)" as a new product development method
Ko, Eunju; Chun, Eunha; Soong, Sangah; Mattila, Pekka - In: Journal of global scholars of marketing science : … 25 (2015) 1, pp. 37-48
Persistent link: https://www.econbiz.de/10010519598
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Brand popularity as an advertising cue affecting consumer evaluation on sustainable brands : a comparison study of Korea, China, and Russia
Whang, Haesung; Ko, Eunju; Zhang, Ting; Mattila, Pekka - In: International journal of advertising : the quarterly … 34 (2015) 5, pp. 789-811
Persistent link: https://www.econbiz.de/10011547821
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New insights into online consumption communities and netnography
Weijo, Henri; Hietanen, Joel; Mattila, Pekka - In: Journal of business research : JBR 67 (2014) 10, pp. 2072-2078
Persistent link: https://www.econbiz.de/10010400115
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Fashion collaboration effects on consumer response and customer equity in global luxury and SPA brand marketing
Kin, Kyulim; Ko, Eunju; Lee, Mi-ah; Mattila, Pekka; … - In: Journal of global scholars of marketing science : … 24 (2014) 3, pp. 350-364
Persistent link: https://www.econbiz.de/10010408194
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Affective motives to play online games
Bae, Joonheui; Koo, Dong-Mo; Mattila, Pekka - In: Journal of global scholars of marketing science : … 26 (2016) 2, pp. 174-184
Persistent link: https://www.econbiz.de/10011572131
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Relational price discounts : consumers' metacognitions and nonlinear effects of initial discounts on customer retention
Rio Olivares, M. J. del; Wittkowski, Kristina; Aspara, … - In: Journal of marketing 82 (2018) 1, pp. 115-131
Persistent link: https://www.econbiz.de/10011804107