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Exploring online customer experience : a systematic literature review and research agenda
Kacprzak, Agnieszka; Hensel, Przemysław - In: International journal of consumer studies 47 (2023) 6, pp. 2583-2608
Persistent link: https://www.econbiz.de/10014427348
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Marketing analytics : the bridge between customer psychology and marketing decision-making
Basu, Rituparna; Lim, Weng Marc; Kumar, Anil; Kumar, Satish - In: Psychology & marketing 40 (2023) 12, pp. 2588-2611
Persistent link: https://www.econbiz.de/10014432503
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A systematic review and bibliometric analysis of the dark side of customer behavior : an integrative customer incivility framework
Lages, Cristiana R.; Perez-Vega, Rodrigo; … - In: Journal of business research : JBR 161 (2023), pp. 1-16
Persistent link: https://www.econbiz.de/10014288831
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Examining the comprehensive relationship between customer trust and social media purchase : a bibliometric review and directions for future research
Shah, W. Shabeena; Jasim, K. Mohamed; Alam, Shahid; … - In: International journal of business and emerging markets … 15 (2023) 2, pp. 157-174
Persistent link: https://www.econbiz.de/10014306809
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Consumer ethnocentrism : what we learned and what we need to know? : a systematic literature review
Baber, Ruturaj; Sankpal, Shilpa; Baber, Prerana; … - In: Cogent business & management 11 (2024) 1, pp. 1-26
This systematic literature review aims to synthesize the academic research on consumer ethnocentrism comprehensively. The study systematically examines the development of consumer ethnocentrism research over time, including publication years, publication outlets, authorship, countries, methods,...
Persistent link: https://www.econbiz.de/10014526978
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From clicks to consequences: a multi-method review of online grocery shopping
Shroff, Arvind; Kumar, Satish; Martinez, Luisa M.; … - In: Electronic commerce research 24 (2024) 2, pp. 925-964
Persistent link: https://www.econbiz.de/10015062827
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Halal cosmetics : a technology-empowered systematic literature review
Christine Wan Shean Liew; Noorliza Karia - In: Journal of Islamic marketing 15 (2024) 7, pp. 1722-1742
Persistent link: https://www.econbiz.de/10015063945
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Fifteen years of customer engagement research : a bibliometric and network analysis
Hollebeek, Linda D.; Sharma, Tripti Ghosh; Pandey, Ritesh; … - In: The journal of product & brand management 31 (2022) 2, pp. 293-309
Persistent link: https://www.econbiz.de/10013164323
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Unravelling the intellectual discourse of implicit consumer cognition : a bibliometric review
Wörfel, Philipp - In: Journal of retailing and consumer services 61 (2021), pp. 1-18
Persistent link: https://www.econbiz.de/10012581851
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A bibliometric review of online impulse buying behaviour
Bashar, Abu; Singh, Shalini; Pathak, Vivek Kumar - In: International journal of electronic business : IJEB 17 (2022) 2, pp. 162-183
Persistent link: https://www.econbiz.de/10013253627