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Values, personality types and consumer attitudes : implications for CEE countries
Žabkar, Vesna; Kolar, Tomaž - In: Proceedings of the 16th Annual Conference on Marketing …, (pp. 437-448). 2008
Persistent link: https://www.econbiz.de/10003800233
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Researching a segmented market : reflections on telephone interviewing
Lord, Rhiannon; Bolton, Nicola; Fleming, Scott; … - In: Management research review 39 (2016) 7, pp. 786-802
Persistent link: https://www.econbiz.de/10011564332
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Children's influence strategies in practice : exploring the co-constructed nature of the child influence process in family consumption
Kerrane, Ben; Hogg, Margaret K.; Bettany, Shona M. - In: Journal of marketing management : MM 28 (2012) 7/8, pp. 809-835
Persistent link: https://www.econbiz.de/10009577007
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An examination of the effects of activating persuasion knowledge on consumer response to brands engaging in covert marketing
Wei, Mei-Ling; Fischer, Eileen; Main, Kelley J. - In: Journal of public policy & marketing : JPP & M ; an … 27 (2008) 1, pp. 34-44
Persistent link: https://www.econbiz.de/10003717274
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Communicating packaging eco-friendliness : an exploration of consumers’ perceptions of eco-designed packaging
Magnier, Lise; Crié, Dominique - In: International journal of retail & distribution management 43 (2015) 4/5, pp. 350-366
Persistent link: https://www.econbiz.de/10011298831
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Organic consumption as a change of mind? : exploring consumer narratives using a structural cognitive approach
Naspetti, Simona; Zanoli, Raffaele - In: Journal of international food & agribusiness marketing … 26 (2014) 4, pp. 258-285
Persistent link: https://www.econbiz.de/10010431550
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U.S. consumer m-commerce involvement : using in-depth interviews to propose an acceptance model of shopping apps-based m-commerce
Cheong, Hyuk Jun; Mohammed-Baksh, Sufyan - In: Cogent business & management 6 (2019), pp. 1-18
Persistent link: https://www.econbiz.de/10012621597
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Plant-based milk consumption in India : motivators, deterrents and marketing strategies in a competitive market
Basu, Avirupa; Murti, Ashutosh Bishnu; Mandal, Pratap … - In: Journal of international food & agribusiness marketing 36 (2024) 2, pp. 220-242
Persistent link: https://www.econbiz.de/10014567158
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A multi-group analysis of online survey respondent data quality : comparing a regular USA consumer panel to MTurk samples
Smith, Scott M.; Roster, Catherine A.; Golden, Linda L.; … - In: Journal of business research : JBR 69 (2016) 8, pp. 3139-3148
Persistent link: https://www.econbiz.de/10011507956
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Can online interfaces enhance learning for public decision-making? : eliciting citizens' preferences for multicriteria decision analysis
Aubert, Alice H.; Schmid, Sara; Lienert, Judit - In: European journal of operational research : EJOR 314 (2024) 2, pp. 760-775
Persistent link: https://www.econbiz.de/10014456901