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Jain, Kokil; Sharma, Isha; Gurinder Singh - In: International journal of technology marketing : IJTMkt 13 (2018) 1, pp. 83-109

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Pasricha, Diksha; Jain, Kokil; Gautam, Shalini - In: The IUP journal of management research : IJMR 18 (2019) 1, pp. 79-101

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Sarkar, Abhigyan; Sarkar, Juhi Gahlot; Jain, Kokil; … - In: International journal of retail and distribution management 51 (2023) 11, pp. 1497-1515

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Jain, Ritu; Gurinder Singh; Jain, Sheetal; Jain, Kokil - In: Journal of consumer behaviour 22 (2023) 5, pp. 1128-1145

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