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The double-edged effects of e-commerce cart retargeting : does retargeting too early backfire?
Li, Jing; Luo, Xueming; Lu, Xianghua; Moriguchi, Takeshi - In: Journal of marketing 85 (2021) 4, pp. 123-140
Persistent link: https://www.econbiz.de/10012593258
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Two-sided competition, platform services and online shopping market structure
Geng, Yang; Yulin, Zhang; Li, Jing - In: Journal of economics 138 (2023) 2, pp. 95-127
Persistent link: https://www.econbiz.de/10013549156
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Attention marketing in fragmented entertainment : how advertising embedding influences purchase decision in short-form video apps
Yin, Xicheng; Li, Jing; Si, Hongyun; Wu, Peng - In: Journal of retailing and consumer services 76 (2024), pp. 1-13
Persistent link: https://www.econbiz.de/10014460820
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Competitive pricing and advertising strategies for online retailers with "showrooming" and "webrooming"
He, Xiang; Li, Michael Zhi-feng; Li, Li; Li, Jing; Hu, Jiao - In: European journal of operational research : EJOR 316 (2024) 2, pp. 617-638
Persistent link: https://www.econbiz.de/10014575556
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Effects of online advertising on automobile sales
Peng, Jianping; Zhang, Guoying; Zhang, Shaoling; Dai, Xin; … - In: Management decision : MD 52 (2014) 5, pp. 834-851
Persistent link: https://www.econbiz.de/10010387090
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Consumption uncertainty reduction among sweet potato smallholder farmers in Tanzania
Waryoba, Fulgence Dominick; Li, Jing - In: Global journal of emerging market economies 11 (2019) 1/2, pp. 132-147
Persistent link: https://www.econbiz.de/10012150098
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The hare and the tortoise : do earlier adopters of online channels purchase more?
Li, Jing; Konuş, Umut; Pauwels, Koen; Langerak, Fred - In: Journal of retailing 91 (2015) 2, pp. 289-308
Persistent link: https://www.econbiz.de/10011309673
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The effect of cigarette prices on brand-switching in China : a longitudinal analysis of data from the ITC China survey
White, Justin S.; Li, Jing; Hu, Teh-wei; Fong, Geoffrey T. - In: Economics of tobacco control in China : from policy …, (pp. 89-107). 2016
Persistent link: https://www.econbiz.de/10011548059
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Agent-based simulation of pricing strategy for agri-products considering customer preference
Chang, Xue; Li, Jing; Rodriguez, Daniel; Su, Qun - In: International journal of production research 54 (2016) 13/14, pp. 3777-3795
Persistent link: https://www.econbiz.de/10011508325
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Ordering decision research on perishable goods under consumer strategy behaviour condition
Zhou, Li; Li, Jing - In: International journal of economics, finance and … 2 (2014) 4, pp. 240-244
Persistent link: https://www.econbiz.de/10010493618