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Replicating consumer value scales : a comparative study of EVS and PERVAL at a cultural heritage site
Gallarza, Martina G.; Maubisson, Laurent; Rivière, Arnaud - In: Journal of business research : JBR 126 (2021), pp. 614-623
Persistent link: https://www.econbiz.de/10012494327
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Do myriad e-channels always create value for customers? : a dynamic analysis of the perceived value of a digital information product during the usage phase
Mencarelli, Rémi; Rivière, Arnaud; Lombart, Cindy - In: Journal of retailing and consumer services 63 (2021), pp. 1-10
Persistent link: https://www.econbiz.de/10012665834
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Nostalgia and technology innovation driving retro music consumption
Cartwright, Phillip A.; Besson, Ekaterina; Maubisson, … - In: European journal of innovation management : EJIM 16 (2013) 4, pp. 459-494
Persistent link: https://www.econbiz.de/10010225479
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Building satisfaction and loyalty during a musical benefit event : a consumer-based approach
Albouy, Jeanne; Galan, Jean-Philippe; Maubisson, Laurent - In: Nonprofit and voluntary sector quarterly : journal of … 48 (2019) 6, pp. 1250-1271
Persistent link: https://www.econbiz.de/10012121915
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Positioning strategies of cultural institutions : a renewal of the offer in the face of shifting consumer trends
Pulh, Mathilde; Marteaux, Séverine; Mencarelli, Rémi - In: International journal of arts management 10 (2008) 3, pp. 4-20
Persistent link: https://www.econbiz.de/10003737746
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Museums, consumers, and on-site experiences
Mencarelli, Rémi; Marteaux, Séverine; Pulh, Mathilde - In: Marketing intelligence & planning 28 (2010) 2/3, pp. 330-348
Persistent link: https://www.econbiz.de/10003989432
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When the arts inspire businesses : museums as a heritage redefinition tool of brands
Chaney, Damien; Pulh, Mathilde; Mencarelli, Rémi - In: Journal of business research : JBR 85 (2018), pp. 452-458
Persistent link: https://www.econbiz.de/10011815613
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Consumers' brand heritage experience : between acceptance and resistance
Mencarelli, Rémi; Chaney, Damien; Pulh, Mathilde - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 1/2, pp. 30-50
Persistent link: https://www.econbiz.de/10012178682
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Influences of the perceived value on actual repurchasing behavior : empirical exploration in a retailing context
Mencarelli, Rémi; Lombart, Cindy - In: Journal of retailing and consumer services 38 (2017), pp. 12-21
Persistent link: https://www.econbiz.de/10011743101