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Applying behavioural theory to the challenge of sustainable development : using hairdressers as diffusers of more sustainable hair-care practices
Baden, Denise; Prasad, Swarna - In: Journal of business ethics : JOBE 133 (2016) 2, pp. 335-349
Persistent link: https://www.econbiz.de/10011434326
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How word-of-mouth transmission encouragement affects consumers' transmission decisions, receiver selection, and diffusion speed
Stephen, Andrew T.; Lehmann, Donald R. - In: International journal of research in marketing : IJRM ; … 33 (2016) 4, pp. 755-766
Persistent link: https://www.econbiz.de/10011634055
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Can friends seed more buzz and adoption?
Kumar, Vineet; Sudhir, K. - 2019
Persistent link: https://www.econbiz.de/10012053044
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How rating mechanisms shape user search, quality inference and engagement in online platforms : experimental evidence
Foster, Joshua - In: Journal of business research : JBR 142 (2022), pp. 791-807
Persistent link: https://www.econbiz.de/10013168461
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How counterfeits infect genuine products : the role of moral disgust
Amar, Moty; Ariely, Dan; Carmon, Ziv; Yang, Haiyang - In: Journal of consumer psychology : JCP : the official … 28 (2018) 2, pp. 329-343
Persistent link: https://www.econbiz.de/10011858710
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Usage and diffusion of cellular telephony, 1998 - 2004
Grajek, Michał; Kretschmer, Tobias - 2007
We study the dynamics of usage intensity of second-generation cellular telephony over the diffusion curve. Specifically …, we address two questions: First, can we draw conclusions about the underlying drivers of technology diffusion by studying … usage intensity? Second, what is the effect of high penetration of previous generations and competing networks on network …
Persistent link: https://www.econbiz.de/10010357573
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An examination of consumers' resistance to computer-based technologies
Patsiotis, Athanasios G.; Hughes, Tim; Webber, Don J. - In: The journal of services marketing 27 (2013) 4, pp. 294-311
Persistent link: https://www.econbiz.de/10009788848
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Fashion creation and diffusion : the institution of marketing
Atik, Deniz; Firat, A. Fuat - In: Journal of marketing management : MM 29 (2013) 7/8, pp. 836-860
Persistent link: https://www.econbiz.de/10009790972
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Patterns of herding and their occurrence in an online setting/ David J. Langley; Maarten C. Hoeve; J. Roland Ortt; Nico Pals; Bob van der Vecht
Langley, David J.; Hoeve, Maarten C.; Ortt, Roland; … - In: Journal of interactive marketing : a quarterly … 28 (2014) 1, pp. 16-25
Persistent link: https://www.econbiz.de/10010347817
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Research framework for analysing consumerism in Mexico towards renewable energy products
Reyes-Mercado, Pável; Rajagopal - In: International journal of business innovation and research 9 (2015) 4, pp. 396-414
Persistent link: https://www.econbiz.de/10011545384