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Antecedents of store management strategies and visual merchandising on the in-store engagement of consumer good buyers : an empirical study
Pham Hung Cuong - In: Global business and finance review 24 (2019) 4, pp. 76-89
Persistent link: https://www.econbiz.de/10012161875
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Factors influencing the consumer buying behaviour in the competitive era : an empirical study of consumer durable in Vietnam
Pham Hung Cuong - In: International journal of intelligent enterprise 8 (2021) 1, pp. 74-89
Persistent link: https://www.econbiz.de/10012512490
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Factors determining brand equity for retail stores : a market segmentation approach
Pham Hung Cuong - In: Journal of Asian finance, economics and business : JAFEB 7 (2020) 10, pp. 843-854
Persistent link: https://www.econbiz.de/10012671493
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Antecedents of organic food products intention and behaviors : evidence from Vietnam
Pham Hung Cuong - In: Journal of Asian finance, economics and business : JAFEB 7 (2020) 11, pp. 429-437
Persistent link: https://www.econbiz.de/10012671753
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Factors affecting consumer goods buyers' choice in e-commerce sites : evidence from Vietnam
Pham Hung Cuong - In: Journal of Asian finance, economics and business : JAFEB 7 (2020) 11, pp. 947-953
Persistent link: https://www.econbiz.de/10012671841
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Emerging economies in fashion global value chains : brand positioning and managerial implications
Nguyen Phong Nguyen; Mogaji, Emmanuel - In: Fashion Marketing in Emerging Economies Volume I : …, (pp. 109-133). 2023
Persistent link: https://www.econbiz.de/10013543213
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B2B brand positioning in emerging markets : Exploring positioning signals via websites and managerial tensions in top-performing African B2B service brands
Mogaji, Emmanuel; Restuccia, Mariachiara; Lee, Zoe; … - In: Industrial marketing management : the international … 108 (2023), pp. 237-250
Persistent link: https://www.econbiz.de/10014227555
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Handling counterproductive behavior caused by customer misbehavior during a pandemic : integrating personal and organizational perspectives
Tan Vo Thanh; Nguyen Phong Nguyen; Le Phuong Thi Ngo; … - In: International journal of hospitality management 107 (2022), pp. 1-12
Persistent link: https://www.econbiz.de/10014227659
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Brand experience and consumers' social interactive engagement with brand page : an integrated-marketing perspective
Paramita, Widya; Huynh Ba Chan Nhu; Ngo, Liem Viet; … - In: Journal of retailing and consumer services 62 (2021), pp. 1-10
Persistent link: https://www.econbiz.de/10012648851
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Service offshoring fit from consumers' perspective
Lu, Lu; Gregory, Gary; Ngo, Liem Viet - In: Australasian marketing journal 28 (2020) 2, pp. 100-109
Persistent link: https://www.econbiz.de/10012253931