Higgins, Lindsey M.; Wolf, Marianne McGarry; Wolf, … - In: Wine Economics and Policy 3 (2014) 1, pp. 19-27
As an experiential good, wine purchases in the absence of tastings are often challenging and information …-laden decisions. Technology has shaped the way consumers negotiate this complex purchase process. Using a sample of 631 US wine … interested in wine that is produced locally, organically, or sustainably are more likely to employ technology in their wine …
