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When purchasing professional services supports innovation
D'Antone, Simona; Santos, Juliana Bonomi - In: Industrial marketing management : the international … 58 (2016), pp. 172-186
Persistent link: https://www.econbiz.de/10011549379
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The role of non-interactive other customers' influence in service environments
Albrecht, Arne Keno - 2017
Persistent link: https://www.econbiz.de/10011667018
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Consumer‐retailer emotional attachment
Vlachos, Pavlos A.; Theotokis, Aristeidis; Pramatari, … - In: European Journal of Marketing 44 (2010) 9/10, pp. 1478-1499
Purpose – The purpose of the study is to investigate loyalty building and the creation of affectionate bonds in the consumer‐firm dyad. Design/methodology/approach – The study relies on face‐to‐face personal interviews in the context of grocery store retailing. Findings – The results...
Persistent link: https://www.econbiz.de/10014722688
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Customer‐employee relationship
Jamal, Ahmad; Adelowore, Adegboyega - In: European Journal of Marketing 42 (2008) 11/12, pp. 1316-1345
relations in a services context, no research has investigated the effects of congruence between a customer's self‐concept and … and services marketing. The paper is based on a sample of 203 customers of bank users in Nigeria who completed a self …
Persistent link: https://www.econbiz.de/10014722532
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Consumer‐brand relationships in sport: brand personality and identification
Carlson, Brad D.; Todd Donavan, D.; Cumiskey, Kevin J. - In: International Journal of Retail & Distribution Management 37 (2009) 4, pp. 370-384
Purpose – The purpose of this paper is to investigate the relationships between the brand personality of a sports team and the related consumer outcomes of identification and retail spending. Design/methodology/approach – A field study was conducted with games watched and retail spending as...
Persistent link: https://www.econbiz.de/10014803419
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Buy four get 30% off : how consumers respond to missing a quantity discount
Huang, Wen Hsien; Yang, Chun-ming - In: European journal of marketing : EJM 49 (2015) 7/8, pp. 1326-1342
Persistent link: https://www.econbiz.de/10011338666
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The role of information technology in purchasing function
Rodriguez-Escobar, Javier Alfonso; González-Benito, Javier - In: The journal of business & industrial marketing 30 (2015) 5, pp. 498-510
Persistent link: https://www.econbiz.de/10011339910
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Continental differences in purchasing strategies and tools
Karjalainen, Katri; Salmi, Asta - In: International business review : the official journal of … 22 (2013) 1, pp. 112-125
Persistent link: https://www.econbiz.de/10009721823
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Comparison as incentive : newsvendor decisions in a social context
Avcı, Buket; Loutfi, Zeina; Mihm, Jürgen; Belavina, Elena - In: Production and operations management : an international … 23 (2014) 2, pp. 303-313
Persistent link: https://www.econbiz.de/10010340246
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Investigating sales approaches and gender in customer relationships
Wood, John Andy; Johnson, Julie; Boles, James S.; … - In: The journal of business & industrial marketing 29 (2014) 1, pp. 11-23
Persistent link: https://www.econbiz.de/10010252795