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The intention to click on sponsored ads : a study of the role of prior knowledge and of consumer profile
Gauzente, Claire - In: Journal of retailing and consumer services 17 (2010) 6, pp. 457-463
Persistent link: https://www.econbiz.de/10008696009
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SMS-marketing : a study of consumer saturation using an extended TAM approach
Gauzente, Claire; Ranchhod, Ashok; Gurau, Calin - In: International journal of electronic business 6 (2008) 3, pp. 282-297
Persistent link: https://www.econbiz.de/10003771644
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Special issue: A consumer stance at search engine marketing
Gauzente, Claire (contributor) - 2009
Persistent link: https://www.econbiz.de/10003812622
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Message content in keyword campaigns, click behavior, and price-consciousness : a study of millennial consumers
Gauzente, Claire; Roy, Yves - In: Journal of retailing and consumer services 19 (2012) 1, pp. 78-87
Persistent link: https://www.econbiz.de/10009507897
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The solid body guitar in the digital era : how persistent myths influence musicians' evaluation criteria
Dumoulin, Régis; Gauzente, Claire - In: International journal of arts management 15 (2012/13) 2, pp. 4-17
Persistent link: https://www.econbiz.de/10009735112