Although the issue of retail location has attracted a great deal of academic attention, the bulk of this literature …, consideration is micro‐scale retail location; that is, location within planned shopping centres and unplanned shopping districts …. Summarizes the existing literature on retail location at the micro‐scale and asks whether it is in fact a “cinderella” subject …

Research into store image, market positioning and store choice has mainly been carried out in supermarkets or … department stores and only a limited amount in speciality retailing. This study uses conjoint analysis to examine the way …

Success in retailing depends heavily on location. Retailers do better if their shops/stores are situated adjacent to …