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~subject:"Consumer behaviour"
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Consumer-Based Marketing: The...
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Consumer behaviour
identification
1,102
Identification
988
segmentation
659
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549
Konsumentenverhalten
398
Theorie
297
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253
Market segmentation
221
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187
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169
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140
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122
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122
Schock
110
Shock
96
Relationship marketing
90
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86
Monetary policy
83
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nostalgia
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Impact assessment
81
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79
Geldpolitik
76
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Holiday behaviour
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USA
68
banking system
68
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Labour market segmentation
65
Brand management
63
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Chawla, Deepak
6
Merchant, Altaf
6
Rodríguez del Bosque, Ignacio A.
6
Pérez, Andrea
5
Valette-Florence, Pierre
4
Aschemann-Witzel, Jessica
3
Ford, John B.
3
Huan, Tzung-cheng
3
Kim, Seongseop
3
Namin, Aidin
3
Neslin, Scott A.
3
Patel, Jayesh D.
3
Phau, Ian
3
Prayag, Girish
3
Sands, Sean
3
Sondhi, Neena
3
Andrews, Taylah
2
Atkin, Tom
2
Bakewell, Cathy
2
Banelis, Melissa
2
Bar-Gill, Oren
2
Bolar, Kartikeya
2
Bruwer, Johan
2
Byon, Kevin K.
2
Cho, Heetae
2
Chung, Te-Lin
2
Cuadrado-García, Manuel
2
Cuellar, Steve S.
2
Dahana, Wirawan Dony
2
Desai, Preyas S.
2
Dolnicar, Sara
2
Drayer, Joris
2
Driesener, Carl
2
Dutot, Vincent
2
Dwyer, Brendan
2
Ehrnrooth, Hanna
2
Errajaa, Karim
2
Ferraro, Carla
2
Gerini, Francesca
2
Gierl, Heribert
2
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RWTH Aachen
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Journal of business research : JBR
23
Journal of retailing and consumer services
18
International Journal of Retail & Distribution Management
7
Journal of promotion management : innovations in planning and applied research
7
Journal of travel and tourism marketing
7
Sport marketing quarterly : preferred journal of the Sport Marketing Association
7
The journal of product & brand management
7
European journal of marketing : EJM
6
International journal of consumer studies
6
International journal of hospitality management
6
Journal of hospitality marketing & management
6
Sport management review
6
The international review of retail, distribution and consumer research
6
Journal of food products marketing
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
Journal of international consumer marketing
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
International journal of contemporary hospitality management
4
International journal of sports marketing & sponsorship
4
Journal of Consumer Marketing
4
Journal of fashion marketing and management
4
Journal of marketing analytics : JMA
4
Journal of marketing management : MM
4
Journal of retailing
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Market : review for marketing theory and practice
4
The journal of brand management : an international journal
4
International journal of Indian culture and business management
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of advertising : the review of marketing communications
3
International journal of retail & distribution management
3
International journal of wine business research
3
International review on public and non-profit marketing
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of international food & agribusiness marketing : JIFAM
3
Journal of internet commerce
3
Journal of marketing communications
3
Journal of promotion management : JPM
3
Journal of sport management : the official journal of the North American Society of Sport Management
3
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ECONIS (ZBW)
395
Other ZBW resources
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1
Managing co-creation in professional sports : the antecedents and consequences of ritualized spectator behavior
McDonald, Heath
;
Karg, Adam J.
- In:
Sport management review
17
(
2014
)
3
,
pp. 292-309
Persistent link: https://www.econbiz.de/10010401077
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2
Consumption of niche sports : understanding which product attributes predict consumption across different levels of team
identification
Simmons, Jason M.
;
Greenwell, T. Christopher
;
Thorn, …
- In:
International journal of sport management and marketing …
13
(
2013
)
3/4
,
pp. 239-256
Persistent link: https://www.econbiz.de/10010391200
Saved in:
3
The effects of health, social, and consumption capital on running-related expenditures in China
Xing, Xiaoyan
;
Zhang, Ruo
;
Taks, Marijke
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
3
,
pp. 398-418
Persistent link: https://www.econbiz.de/10013271116
Saved in:
4
Team
identification
and negotiation : a mediated-moderation model of constraints, motivation, and sport consumption
Byon, Kevin K.
;
Salge, Carolina Alves de Lima
;
Baker, …
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
4
,
pp. 282-295
Persistent link: https://www.econbiz.de/10012486862
Saved in:
5
Viewing sports online together? : psychological consequences on social live streaming service usage
Kim, Han Soo
;
Kim, Minjung
- In:
Sport management review
23
(
2020
)
5
,
pp. 869-882
Persistent link: https://www.econbiz.de/10012421860
Saved in:
6
Smart sports fans : factors influencing sport consumption on smartphones
Chan-Olmsted, Sylvia M.
;
Xiao, Min
- In:
Sport marketing quarterly : preferred journal of the …
28
(
2019
)
4
,
pp. 181-194
Persistent link: https://www.econbiz.de/10012254408
Saved in:
7
Push and pull factors associated with the CTTSL game events between on-site and online consumer
Zhang, Yi
;
Byon, Kevin K.
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
1
,
pp. 48-69
Persistent link: https://www.econbiz.de/10011695261
Saved in:
8
Fantasy sport, FoMO, and traditional fandom : how second-screen use of social media allows fans to accommodate multiple identities
Larkin, Ben A.
;
Fink, Janet S.
- In:
Journal of sport management : the official journal of …
30
(
2016
)
6
,
pp. 643-655
Persistent link: https://www.econbiz.de/10011645889
Saved in:
9
Meta-analytic review of sport consumption: factors affecting attendance to sporting events
Kim, Yu Kyoum
;
Magnusen, Marshall
;
Kim, Minjung
;
Lee, …
- In:
Sport marketing quarterly : preferred journal of the …
28
(
2019
)
3
,
pp. 117-134
Persistent link: https://www.econbiz.de/10012153229
Saved in:
10
Sport fans in a "smart sport" (SS) age : drivers of smartphone use for sport consumption
Ha, Jae-Pil
;
Kang, Sun J.
;
Kim, Yu Kyoum
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
3
,
pp. 281-297
Persistent link: https://www.econbiz.de/10011781793
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