Showing 1 - 10 of 5,484
Persistent link: https://www.econbiz.de/10013454403
Purpose – The study seeks to quantify the ability of consumer knowledge (both objective and subjective) and personal self‐confidence to moderate consumer reliance on price and country of origin (COO) when evaluating wine quality, when all intrinsic cues are experienced through sensory...
Persistent link: https://www.econbiz.de/10014814089
Purpose – The purpose of this paper is to examine the importance of wine's region of origin in the consumer wine‐buying decision‐making process in the Australian domestic market. Design/methodology/approach – Data collection takes place by means of a self‐administered and online...
Persistent link: https://www.econbiz.de/10014814105
Purpose – The purpose of this paper is to examine the direct and interaction effects of brand name (BN) of wine and country‐of‐origin (COO) on perceptions of the personality image of the wine, expected price, and willingness to engage with the wine. Design/methodology/approach – A field...
Persistent link: https://www.econbiz.de/10014814131
Purpose – There has been no significant research undertaken in the Japanese market on wine knowledge level and its relationship with brand loyalty and preference for specific country‐of‐origin (COO) wine brands. This exploratory study seeks to investigate these aspects and how wine...
Persistent link: https://www.econbiz.de/10014896315
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 = 304) and France ( n  = 147), using the BW procedure, where respondents have to assess what are the most and the least …
Persistent link: https://www.econbiz.de/10014814096
Purpose – The purpose of this paper is to propose a model for consumer demand for vertically differentiated products. The approach is resolutely dynamic. Consumers are especially placed in situations of repeated purchases. They may reflect their past purchases in their decision. The suppliers...
Persistent link: https://www.econbiz.de/10014814113