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Perceived service innovativeness, consumer trait innovativeness and patronage intention

Zolfagharian, Mohammad Ali; Paswan, Audhesh - In: Journal of retailing and consumer services 16 (2009) 2, pp. 155-162

Persistent link: https://www.econbiz.de/10003837518

Consumer perceptions of service innovativeness and personal control

Zolfagharian, Mohammad Ali; Paswan, Audhesh - In: Services marketing quarterly 31 (2010) 1, pp. 89-105

Persistent link: https://www.econbiz.de/10003953055

Consumer initial acceptance and continued use of recommendation agents : literature review and proposed conceptual framework

Sheng, Xiaojing; Li, Jianzhi; Zolfagharian, Mohammad Ali - In: International journal of electronic marketing and … 6 (2014) 2, pp. 112-127

Persistent link: https://www.econbiz.de/10011347647

Country of origin, ethnocentrism and bicultural consumers: the case of Mexican Americans

Zolfagharian, Mohammad Ali; Sun, Qin - In: Journal of Consumer Marketing 27 (2010) 4, pp. 345-357

Purpose – The paper's aim is to explore how bicultural consumers differ from monocultural consumers, and among themselves, in terms of country‐of‐origin effect and ethnocentrism. Design/methodology/approach – A multidisciplinary literature review pointed to a set of hypotheses regarding...

Persistent link: https://www.econbiz.de/10014848813