Schaefer, Allen D.; Stephen Parker, R.; Hermans, Charles M. - In: Journal of Fashion Marketing and Management: An … 13 (2009) 4, pp. 541-552
Purpose – China, Japan, and the USA represent three of the world's most important teen apparel markets. The purpose of this study is to consider the sources of apparel brand information utilized by 14‐ to 17‐year olds in these three nations. Nine hypotheses are developed based on the...