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~subject:"Consumer behaviour"
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Impact of online consumer revi...
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Consumer behaviour
Konsumentenverhalten
4
Preismanagement
3
Pricing strategy
3
Dienstleistungsqualität
2
Internet marketing
2
Online-Marketing
2
Product quality
2
Produktqualität
2
Quality
2
Retailing
2
Service quality
2
USA
2
United States
2
Values
2
Advertising
1
Advertising effects
1
Advertising elasticity
1
Bewertung
1
Bibliometrics
1
Bibliometrie
1
Billboard advertising
1
Choice models
1
Cinema advertising
1
Consumer goods
1
Corporate reputation
1
Customer satisfaction
1
Dauerhafte Konsumgüter
1
Durable goods
1
Dynamic programming
1
Dynamische Optimierung
1
Einzelhandel
1
Erwartungsbildung
1
Evaluation
1
Expectation formation
1
Financial services
1
Finanzdienstleistung
1
Firmenimage
1
Garantie
1
Kino
1
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Article
4
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4
Aufsatz in Zeitschrift
4
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English
4
Author
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De Maeyer, Peter
3
Estelami, Hooman
2
Croux, Christophe
1
Dekimpe, Marnik G.
1
Frison, Steffi
1
Maeyer, Peter De
1
Published in...
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
1
Journal of financial services marketing : JFSM
1
The journal of product & brand management
1
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ECONIS (ZBW)
4
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1
Impact of online consumer reviews on sales and price strategies : a review and directions for future research
De Maeyer, Peter
- In:
The journal of product & brand management
21
(
2012
)
2
,
pp. 132-139
Persistent link: https://www.econbiz.de/10009569987
Saved in:
2
Billboard and cinema advertising : missed opportunity or spoiled arms?
Frison, Steffi
;
Dekimpe, Marnik G.
;
Croux, Christophe
; …
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
4
,
pp. 425-433
Persistent link: https://www.econbiz.de/10011280164
Saved in:
3
An exploratory study of divided pricing effects on financial service quality expectations
Estelami, Hooman
;
De Maeyer, Peter
- In:
Journal of financial services marketing : JFSM
15
(
2010/11
)
1
,
pp. 19-31
Persistent link: https://www.econbiz.de/10009562583
Saved in:
4
Consumer perceptions of third party product quality ratings
Maeyer, Peter De
;
Estelami, Hooman
- In:
Journal of business research : JBR
64
(
2011
)
10
,
pp. 1067-1073
Persistent link: https://www.econbiz.de/10009270585
Saved in:
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