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A typology of consumption based on ethnic origin and media usage

Hui, Michael K.; Laroche, Michel; Kim, Chankon - In: European Journal of Marketing 32 (1998) 9/10, pp. 868-883

Examines consumption as a function of two ethnicity indicators. Ethnic origin, a reflective indicator, is not subject to the volition of a person and is hardly changed by continuous contact with the mainstream group. On the other hand, media usage is partly determined by the extent and duration...

Persistent link: https://www.econbiz.de/10014723292

Mini-miracles : transformations of self from consumption of the Lourdes pilgrimage

Higgins, Leighanne; Hamilton, Kathy - In: Journal of business research : JBR 69 (2016) 1, pp. 25-32

Persistent link: https://www.econbiz.de/10011417081

Video ethnography, researcher reflexivity, and constructions of advertising response in the Australian family living room

Jayasinghe, Laknath - In: Australasian marketing journal 23 (2015) 4, pp. 267-276

Persistent link: https://www.econbiz.de/10011419409

Strengthening social marketing research : harnessing "insight" through ethnography

Brennan, Linda; Fry, Marie-Louise; Previte, Josephine - In: Australasian marketing journal 23 (2015) 4, pp. 286-293

Persistent link: https://www.econbiz.de/10011419442

Reflections on journeys within the supermarket

Spanjaard, Daniela; Freeman, Lynne; Young, Louise - In: Australasian marketing journal 23 (2015) 4, pp. 303-310

Persistent link: https://www.econbiz.de/10011419470

Unmanageable multiplicity : consumer transformation towards moral self coherence

Carrington, Michal J.; Neville, Ben; Canniford, Robin - In: European journal of marketing : EJM 49 (2015) 7/8, pp. 1300-1325

Persistent link: https://www.econbiz.de/10011338670

Generation Y : evaluating services experiences through mobile ethnography

Muskat, Matthias; Muskat, Birgit; Zehrer, Anita; Johns, … - In: Tourism review : the official journal of the AIEST 68 (2013) 3, pp. 55-71

Persistent link: https://www.econbiz.de/10010197659

Internet or store? : an ethnographic study of consumers' internet and store-based grocery shopping practices

Elms, Jonathan; De Kervenoael, Ronan; Hallsworth, Alan G. - In: Journal of retailing and consumer services 32 (2016), pp. 234-243

Persistent link: https://www.econbiz.de/10011556660

An ethnographic analysis of consumer information processing and decision-making at farmers' markets

Garner, Benjamin - In: Journal of consumer marketing 39 (2022) 1, pp. 66-77

Persistent link: https://www.econbiz.de/10013165313

The cosmopolitan servicescape

Figueiredo, Bernardo; Larsen, Hanne Pico; Bean, Jonathan - In: Journal of retailing 97 (2021) 2, pp. 267-287

Persistent link: https://www.econbiz.de/10012648999

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