Purpose – This paper aims to identify the factors that have influenced growth in the UK's boutique hotel sector, through the identification of attributes that attract consumers to these hotels. Design/methodology/approach – The study methods included a review of the literature and a survey...

Purpose – The literature holds few contributions regarding the sensory environment of small, privately‐owned retail stores. Hence, this paper seeks to explore the sensory experience of patrons of a small boutique. Design/methodology/approach – The study uses photo‐elicitation to examine...

Purpose – To apply a consumer‐based approach to the study of the underlying concepts involved in social enterprises. Design/methodology/approach – The report aimed to examine social enterprises from the consumer’s point of view and address the question of how social enterprise can make...

Purpose – The purpose of this research is to explore country of origin (COO) effects among Pakistani elite consumers and to use that knowledge as an intelligence base for SMEs considering entry into Pakistan. Design/methodology/approach – The literature concerning COO effects is presented...