Market entry using country‐of‐origin intelligence in an emerging market
Year of publication: |
2007
|
---|---|
Authors: | Khan, Hina ; Bamber, David |
Published in: |
Journal of Small Business and Enterprise Development. - Emerald Group Publishing Limited, ISSN 1758-7840, ZDB-ID 2031784-0. - Vol. 14.2007, 1, p. 22-35
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Market entry | Consumer behaviour | Country of origin | Emerging markets | Pakistan | Small to medium‐sized enterprises |
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