Hjort, Klas; Lantz, Björn - In: International Journal of Retail & Distribution Management 40 (2012) 12, pp. 997-1012
Purpose – The main purpose of this study is to increase the understanding of consumer behaviour with respect to (r)e‐tail borrowing, performed under different (more or less generous) delivery and return policies. Design/methodology/approach – The study was designed as a randomised...