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Consumer behaviour
Werbung
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Advertising
11,351
Konsumentenverhalten
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Werbewirkung
3,906
Advertising effects
3,854
Market segmentation
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advertising
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618
Personality psychology
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consumers
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13
Chan, Kara
12
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11
Diehl, Sandra
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10
Rosengren, Sara
10
Thaichon, Park
10
Wilbur, Kenneth C.
10
Boerman, Sophie C.
9
Evans, Nathaniel J.
9
Ghose, Anindya
9
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9
Stafford, Marla Royne
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Torres, Ivonne M.
9
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8
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Quach, Sara
8
Shin, Jiwoong
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Terlutter, Ralf
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8
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Bagozzi, Richard P.
7
Bang Nguyen Viet
7
Choi, Yung Kyun
7
Huber, Frank
7
Kaynak, Erdener
7
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7
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AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Axel Springer AG
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Erasmus <Förderungsprogramm> / GRUNDTVIG
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Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
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IGI Global
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OECD
2
Organisation for Economic Co-operation and Development
2
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2
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1
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Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
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1
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1
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International journal of advertising : the review of marketing communications
126
Journal of business research : JBR
120
Journal of marketing communications
103
Journal of retailing and consumer services
77
International journal of advertising : the quarterly review of marketing communications
72
Journal of advertising research
70
Journal of Consumer Marketing
61
Journal of promotion management : innovations in planning and applied research
49
European Journal of Marketing
48
Journal of promotion management : JPM
47
Psychology & marketing
44
International journal of internet marketing and advertising : IJIMA
43
Journal of advertising
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
42
International journal of consumer studies
37
European journal of marketing : EJM
35
Journal of advertising : official publication of the American Academy of Advertising
35
SpringerLink / Bücher
33
The journal of consumer marketing
31
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
26
Marketing Intelligence & Planning
26
Marketing intelligence & planning
26
Asia Pacific journal of marketing and logistics
25
Journal of current issues and research in advertising : JCIRA
24
Health marketing quarterly
23
Journal of international consumer marketing
23
Young consumers : insight and ideas for responsible marketers
23
International journal of hospitality management
21
Journal of consumer research : JCR ; an interdisciplinary bimonthly
21
Marketing letters : a journal of research in marketing
21
Journal of Product & Brand Management
20
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
20
Management science : journal of the Institute for Operations Research and the Management Sciences
20
Journal of current issues and research in advertising
19
Journal of marketing
19
Journal of marketing research : JMR
19
Marketing : ZFP ; journal of research and management
19
International Marketing Review
18
Journal of business ethics : JOBE
18
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
18
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ECONIS (ZBW)
4,405
Other ZBW resources
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RePEc
3
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2
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1
Advertising
implications and design of messages
D'Souza, Clare M.
;
Tay, Richard
- In:
Marketing intelligence & planning
34
(
2016
)
4
,
pp. 504-522
Persistent link: https://www.econbiz.de/10011571124
Saved in:
2
Attitude of Muslim
consumers
toward sex appeal in
advertising
: a comparative study between subcultures in Malaysia
Ismail, Ahmed Rageh
;
Melewar, T. C.
- In:
Journal of promotion management : JPM
20
(
2014
)
5
,
pp. 553-570
Persistent link: https://www.econbiz.de/10010467271
Saved in:
3
Raising
consumers
: children and the American mass market in the early twentieth century
Jacobson, Lisa
-
2004
Persistent link: https://www.econbiz.de/10001945406
Saved in:
4
Ambient
advertising
characteristics and schema incongruity as drivers of
advertising
effectiveness
Jurca, Maria Alina
;
Madlberger, Maria
- In:
Journal of marketing communications
21
(
2015
)
1
,
pp. 48-64
Persistent link: https://www.econbiz.de/10010514622
Saved in:
5
Narrative, transportation and
advertising
Brechman, Jean Marie
;
Purvis, Scott C.
- In:
International journal of advertising : the quarterly …
34
(
2015
)
2
,
pp. 366-381
Persistent link: https://www.econbiz.de/10011342918
Saved in:
6
Consumer responses to SMS
advertising
: antecedents and consequences
Drossos, Dimitris A.
;
Giaglis, George M.
;
Vlachos, Pavlos A.
- In:
International journal of electronic commerce : IJEC
18
(
2013/14
)
1
,
pp. 105-136
Persistent link: https://www.econbiz.de/10010247649
Saved in:
7
Which products are best suited to mobile
advertising
? : a field study of mobile display
advertising
effects on consumer attitudes and intentions
Bart, Yakov
;
Stephen, Andrew T.
;
Sárváry, Miklós
- In:
Journal of marketing research : JMR
51
(
2014
)
3
,
pp. 270-285
Persistent link: https://www.econbiz.de/10010380962
Saved in:
8
The influence of religiosity on consumer ethical judgments and responses toward sexual appeals
Putrevu, Sanjay
;
Swimberghek, Krist
- In:
Journal of business ethics : JOBE
115
(
2013
)
2
,
pp. 351-365
Persistent link: https://www.econbiz.de/10009788036
Saved in:
9
Visual metaphors in ads : the inverted-U effects of incongruity on processing pleasure and ad effectiveness
Mohanty, Praggyan
;
Ratneshwar, Srinivasan
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 443-460
Persistent link: https://www.econbiz.de/10011532998
Saved in:
10
"Kid tested, mother approved" : the relationship between
advertising
expenditures and "most-loved" brands
Kim, Kacy K.
;
Williams, Jerome D.
;
Wilcox, Gary B.
- In:
International journal of advertising : the quarterly …
35
(
2016
)
1
,
pp. 42-60
Persistent link: https://www.econbiz.de/10011547936
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