Narrative, transportation and advertising
Jean Marie Brechman and Scott C. Purvis
| Year of publication: |
2015
|
|---|---|
| Authors: | Brechman, Jean Marie ; Purvis, Scott C. |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 34.2015, 2, p. 366-381
|
| Subject: | narrative communication | transportation | transportability | advertising effectiveness | recall | Werbung | Advertising | Werbewirkung | Advertising effects | Narrative Methode | Narrative method | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011342918