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Consumer behaviour
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19
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Melewar, T. C.
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Huber, Frank
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Veloutsou, Cleopatra
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Ekinci, Yuksel
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Park, Jungkun
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Sreejesh, S.
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Society for Consumer Psychology.
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Universität Greifswald
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Universität St. Gallen / Institut für Marketing
1
World Advertising Research Center <Henley-on-Thames>
1
htp St. Gallen Managementberatung AG
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Journal of business research : JBR
407
The journal of product & brand management
247
Journal of retailing and consumer services
234
The journal of brand management : an international journal
218
Psychology & marketing
106
Asia Pacific journal of marketing and logistics
101
Journal of international consumer marketing
89
International marketing review
88
Journal of marketing communications
77
European journal of marketing : EJM
76
Journal of global marketing
74
Marketing intelligence & planning
68
Journal of strategic marketing
67
The journal of consumer marketing
64
International journal of hospitality management
62
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
57
International journal of consumer studies
55
Journal of international marketing
55
Cogent business & management
52
Journal of fashion marketing and management
51
Journal of the Academy of Marketing Science
49
Marketing letters : a journal of research in marketing
49
Journal of promotion management : innovations in planning and applied research
47
International Marketing Review
46
Journal of marketing
45
International journal of internet marketing and advertising : IJIMA
44
Journal of Islamic marketing
44
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
41
Journal of promotion management : JPM
41
International journal of advertising : the review of marketing communications
40
Journal of travel and tourism marketing
40
International journal of advertising : the quarterly review of marketing communications
39
Journal of marketing management : MM
38
Journal of consumer research : JCR ; an interdisciplinary bimonthly
36
Journal of marketing management : JMM ; journal of the Academy of Marketing
36
Qualitative market research : an international journal
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SpringerLink / Bücher
36
The IUP journal of brand management : IJBRM
34
Young consumers : insight and ideas for responsible marketers
33
European journal of marketing
32
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ECONIS (ZBW)
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Other ZBW resources
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BASE
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RePEc
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EconStor
1
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1
Exploring local vs global brand associations in an emerging market using BCM technique
Eren-Erdoğmuş, İrem
;
Dirsehan, Taşkın
- In:
Qualitative market research : an international journal
20
(
2017
)
3
,
pp. 266-288
Persistent link: https://www.econbiz.de/10011748652
Saved in:
2
Strength of corporate social responsibility as a corporate brand association : general public perspective
Bawa, Anupam
;
Saha, Anirban
- In:
Decision
43
(
2016
)
4
,
pp. 313-332
Persistent link: https://www.econbiz.de/10011645680
Saved in:
3
Creativity and passion between global branding and country of origin roots
Aiello, Gaetano
;
Donvito, Raffaele
;
Vescovi, Tiziano
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
4
,
pp. 357-360
Persistent link: https://www.econbiz.de/10010408098
Saved in:
4
Attitudes toward global and local consumer culture and the meanings of brands
Kim, Jung Seek
- In:
Review of marketing science
20
(
2022
)
1
,
pp. 37-61
Persistent link: https://www.econbiz.de/10013447839
Saved in:
5
Drivers of local relative to global brand purchases : a contingency approach
Strizhakova, Yuliya
;
Coulter, Robin A.
- In:
Journal of international marketing
23
(
2015
)
1
,
pp. 1-22
Persistent link: https://www.econbiz.de/10010520821
Saved in:
6
Measuring negative effects of copycat products in emerging consumer markets
Suzuki, Mayu
;
Washida, Yuichi
- In:
Hitotsubashi journal of commerce and management
55
(
2021
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10012659483
Saved in:
7
Enhancing consumer attitude toward culturally mixed symbolic products from foreign global brands in an emerging-market setting : the role of cultural respect
Guo, Xiaoling
;
Heinberg, Martin
;
Zou, Shaoming
- In:
Journal of international marketing
27
(
2019
)
3
,
pp. 79-97
Persistent link: https://www.econbiz.de/10012106870
Saved in:
8
Consumer perceived brand innovativeness : conceptualization and operationalization
Shams, Rahil
;
Alpert, Frank
;
Brown, Mark
- In:
European journal of marketing : EJM
49
(
2015
)
9/10
,
pp. 1589-1615
Persistent link: https://www.econbiz.de/10011409511
Saved in:
9
Marketing high-tech products in emerging markets : the differential impacts of country image and country-of-origin's image
Souiden, Nizar
;
Pons, Frank
;
Mayrand, Marie-Eve
- In:
The journal of product & brand management
20
(
2011
)
5
,
pp. 356-367
Persistent link: https://www.econbiz.de/10009313983
Saved in:
10
Perceived brand globalness in emerging markets and the moderating role of consumer ethnocentrism
Akram, Aneela
;
Merunka, Dwight
;
Akram, Muhammad Shakaib
- In:
International journal of emerging markets
6
(
2011
)
4
,
pp. 291-303
Persistent link: https://www.econbiz.de/10009424973
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