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Consumer behaviour
Unternehmenserfolg
48,966
Firm performance
48,845
Strategisches Management
33,508
Strategic management
33,196
Brand management
17,731
Markenführung
17,266
Marketing management
16,356
Marketingmanagement
16,332
Leadership
14,250
Konsumentenverhalten
11,956
Brand image
11,224
Markenimage
11,066
Theorie
9,035
Theory
9,012
Personalführung
8,960
Führungsstil
7,693
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7,648
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7,570
USA
7,550
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7,529
Deutschland
7,402
Innovation
7,337
SME
7,320
KMU
7,313
United States
7,302
Germany
7,186
Corporate governance
6,330
Corporate Governance
6,297
Markenartikel
5,844
Brand
5,835
Relationship marketing
5,623
Beziehungsmarketing
5,538
Innovationsmanagement
5,224
Unternehmensgründung
5,195
Business start-up
5,160
Organizational change
5,079
Innovation management
5,066
Corporate social responsibility
5,011
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4,998
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Phau, Ian
40
Loureiro, Sandra Maria Correia
35
Diamantopoulos, Adamantios
29
Han, Heesup
28
Ko, Eunju
28
Melewar, T. C.
27
Wiedmann, Klaus-Peter
27
Bang, Nguyen
25
Sarkar, Abhigyan
24
Hollebeek, Linda D.
23
Huber, Frank
22
Veloutsou, Cleopatra
22
Guzman, Francisco
21
Keller, Kevin Lane
21
Bauer, Hans H.
20
Gierl, Heribert
20
Romaniuk, Jenni
20
Usman, Osly
20
Gázquez-Abad, Juan Carlos
19
Paul, Justin
19
Rajagopal
19
Dawes, John
18
Japutra, Arnold
18
MacInnis, Deborah J.
18
Martínez-López, Francisco J.
18
Pelsmacker, Patrick de
18
Sarkar, Juhi Gahlot
18
Vrontis, Demetris
18
Fetscherin, Marc
17
Kumar, V.
17
Septianto, Felix
17
Burmann, Christoph
16
Ekinci, Yuksel
16
Sreejesh, S.
16
Valette-Florence, Pierre
16
Verhoef, Peter C.
16
Ahn, Jiseon
15
Diallo, Mbaye Fall
15
Esch, Franz-Rudolf
15
Khan, Imran
15
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American Marketing Association
26
Springer Fachmedien Wiesbaden
14
Information Resources Management Association
7
Books on Demand GmbH <Norderstedt>
5
Edward Elgar Publishing
3
European Society for Opinion and Marketing Research
3
IGI Global
3
National Bureau of Economic Research
3
Verlag Dr. Kovač
3
Chambre de commerce et d'industrie de Paris
2
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Harvard Graduate School of Business Administration
2
Helmut-Schmidt-Universität
2
INSEAD
2
NetLibrary, Inc
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
AMACOM
1
American Management Association
1
Athens Institute for Education and Research
1
Bain & Company <Boston, Mass.>
1
Basel Committee on Banking Supervision
1
Berliner Wissenschafts-Verlag
1
Bundesverband des Deutschen Textil-Einzelhandels
1
Canadian Center of Science and Education <Toronto>
1
Center for Economic Research <Tilburg>
1
Center of Market Oriented Product and Production Management
1
Christian-Albrechts-Universität zu Kiel
1
Conference on Marketing and Business Strategies for Central and Eastern Europe <12, 2004, Wien>
1
Consumer Culture Theory Conference <2, 2007, Toronto>
1
Cultural Perspectives in Marketing Conference <2010, Lille>
1
DePaul University / College of Commerce
1
Dänemark / Erhvervs- og Byggestyrelsen
1
Erasmus Research Institute of Management
1
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Journal of business research : JBR
554
Journal of retailing and consumer services
396
The journal of product & brand management
307
The journal of brand management : an international journal
305
Psychology & marketing
145
Asia Pacific journal of marketing and logistics
127
Journal of marketing communications
122
European journal of marketing : EJM
117
International journal of hospitality management
101
Marketing intelligence & planning
92
International Journal of Retail & Distribution Management
90
The journal of consumer marketing
89
Journal of marketing
86
Journal of strategic marketing
84
Journal of international consumer marketing
82
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
80
Journal of the Academy of Marketing Science
80
Journal of marketing management : MM
78
International journal of internet marketing and advertising : IJIMA
76
International journal of advertising : the review of marketing communications
73
Journal of retailing
73
International marketing review
71
Marketing letters : a journal of research in marketing
71
SpringerLink / Bücher
71
Journal of promotion management : innovations in planning and applied research
70
Journal of fashion marketing and management
69
Journal of global marketing
68
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
64
Cogent business & management
62
Journal of promotion management : JPM
59
International journal of consumer studies
58
International journal of retail & distribution management
58
European Journal of Marketing
56
Journal of Islamic marketing
56
Journal of marketing research : JMR
56
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
55
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
54
Journal of travel and tourism marketing
54
Journal of Consumer Marketing
52
Journal of marketing management : JMM ; journal of the Academy of Marketing
51
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ECONIS (ZBW)
11,955
Other ZBW resources
441
BASE
4
RePEc
2
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1
Antecedents and consequences of brand-oriented companies
Huang, Yen-tsung
;
Tsai, Ya-ting
- In:
European journal of marketing : EJM
47
(
2013
)
11/12
,
pp. 2020-2041
Persistent link: https://www.econbiz.de/10010205941
Saved in:
2
Private label brands : major perspective of two customer-based brand equity models
Calvo-Porral, Cristina
;
Lévy Mangin, Jean-Pierre
- In:
The international review of retail, distribution and …
24
(
2014
)
4
,
pp. 431-452
Persistent link: https://www.econbiz.de/10010384760
Saved in:
3
How point-of-sale marketing mix impacts national-brand purchase shares
Hwang, Minha
;
Thomadsen, Raphael
- In:
Management science : journal of the Institute for …
62
(
2016
)
2
,
pp. 571-590
Persistent link: https://www.econbiz.de/10011446258
Saved in:
4
Opening the umbrella: the effects of rebranding multiple category-specific private-label brands to one umbrella brand
Keller, Kristopher Oliver
;
Geyskens, Inge
;
Dekimpe, …
- In:
Journal of marketing research
57
(
2020
)
4
,
pp. 677-694
Persistent link: https://www.econbiz.de/10012271783
Saved in:
5
How to brand your private labels
Geyskens, Inge
;
Keller, Kristopher Oliver
;
Dekimpe, …
- In:
Business horizons
61
(
2018
)
3
,
pp. 487-496
Persistent link: https://www.econbiz.de/10011866418
Saved in:
6
Antecedents and consequences of private brand purchase : a systematic review and a conceptual framework
Muruganantham, G.
;
Priyadharshini, K.
- In:
International journal of retail & distribution management
45
(
2017
)
6
,
pp. 660-682
Persistent link: https://www.econbiz.de/10011747858
Saved in:
7
Harmont & Blaine : a successful dachshund to build the values and brand identity
Coluricio, Maria
;
Melia, Monia
;
Colurcio, Maria
- In:
Fashion branding and communication : core strategies of …
,
(pp. 41-72)
.
2017
Persistent link: https://www.econbiz.de/10014547469
Saved in:
8
The emergence of a values-based premium private label brand reputation within a multiple-tier brand portfolio
Arantola, Noora
;
Juntunen, Mari
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1139-1153
Persistent link: https://www.econbiz.de/10014334408
Saved in:
9
An empirical study of the antecedents and consequences of brand engagement
Wong, Ho Yin
;
Merrilees, Bill
- In:
Marketing intelligence & planning
33
(
2015
)
4
,
pp. 575-591
Persistent link: https://www.econbiz.de/10011381691
Saved in:
10
The brand orientation-performance relationship : an examination of moderation effects
Hirvonen, Saku
;
Laukkanen, Tommi
;
Reijonen, Helen
- In:
The journal of brand management : an international journal
20
(
2012/13
)
8
,
pp. 623-641
Persistent link: https://www.econbiz.de/10010197493
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