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Effects of quality and price appeals on consumers' internal reference prices and quality perceptions

Shirai, Miyuri - In: Modern economy 5 (2014) 8, pp. 831-840

Persistent link: https://www.econbiz.de/10011285053

Service quality perception and satisfaction in a New Zealand festivalscape : buying behavior effects

Bruwer, Johan - In: Tourism analysis : an interdisciplinary tourism & … 18 (2013) 1, pp. 61-77

Persistent link: https://www.econbiz.de/10009751088

Web aesthetics effects on user decisions : impact of exposure length on website quality perceptions and buying intentions

Lorenzo-Romero, Carlota; Constantinides, Efthymios; … - In: Journal of internet commerce 12 (2013) 1/4, pp. 76-105

Persistent link: https://www.econbiz.de/10010248483

The perceived quality of wooden building materials : a systematic literature review and future research agenda

Harju, Charlotta - In: International journal of consumer studies 46 (2022) 1, pp. 29-55

Persistent link: https://www.econbiz.de/10012807976

What's inside matters : the impact of ingredient branding on consumers' purchasing behaviours in services

Turan, Ceyda Paydas - In: Journal of retailing and consumer services 63 (2021), pp. 1-12

Persistent link: https://www.econbiz.de/10012665872

Marketing-quality interface : an empirical analysis of FMCG customers

Khalil, Sumreen - In: Cogent business & management 8 (2021) 1, pp. 1-20

This research intends to study the interface of key concepts of Marketing and Quality in relation to Fast Moving Consumer Goods (FMCG) Customers. Marketing variables i.e. product, price, place and promotion are exogenous variables, quality perception is the endogenous variable whereas Word of...

Persistent link: https://www.econbiz.de/10012666005