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~subject:"Consumer confusion"
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Consumer confusion
Consumer behaviour
37
Konsumentenverhalten
36
Produktlinie
18
Produktfamilie
16
Product differentiation
12
Produktdifferenzierung
12
consumer confusion
12
Optimum stimulation level
11
Produktentwicklung
7
Theorie
7
Theory
7
Modulbauweise
6
Produktmanagement
6
Variantenfertigung
6
Brand management
5
Entscheidung
5
Fertigungsprogramm
5
Markenführung
5
Marketing
5
Master production schedule
5
Modularisierung
5
Modularity
5
Product management
5
optimum stimulation level
5
Decision
4
Deutschland
4
Erweiterung
4
Gender
4
Germany
4
Informationsmenge
4
Kaufentscheidung
4
Markenpolitik
4
Motivation
4
Preisdiskriminierung
4
Automotive industry
3
Competition
3
Complexity management
3
Decision postponement
3
Emotion
3
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Online availability
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Undetermined
19
Free
1
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Article
22
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16
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16
research-article
5
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English
21
Undetermined
1
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Prakash, Gyan
4
Sharma, Anuradha
4
Pandher, Jagwinder Singh
3
Arli, Denni
2
Basso, Kenny
2
Bogomolova, Svetlana
2
Broilo, Patricia Liebesny
2
Bucic, Tania
2
Chen, Huaping
2
Eberhardt, Tim
2
Espartel, Lélis Balestrin
2
Guo, Xiaowei
2
Kenning, Peter
2
Tan, Pei Jie
2
Tjiptono, Fandy
2
Zha, Yong
2
Anninou, Ioanna
1
Chauhan, Vishakha
1
Chioveanu, Ioana
1
Cho, Hira
1
Falkowski, Andrzej
1
Foxall, Gordon R.
1
Füller, Johann
1
Gidaković, Petar
1
Gu, Yiquan
1
Hwang, Joohye
1
Kos Koklič, Mateja
1
Liang, Liang
1
Ling, Liuyi
1
Matzler, Kurt
1
Olszewska, Justyna
1
Sagar, Mahim
1
Singh, Jagwinder
1
Stieger, Daniel
1
Tung, Tsun-Yin
1
Ulatowska, Joanna
1
Wenzel, Tobias
1
Wobker, Inga
1
Wobker, Inga Kristina
1
Zečević, Mila
1
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International Journal of Retail & Distribution Management
2
International journal of industrial organization
2
International journal of retail & distribution management
2
Journal of hospitality and tourism insights
2
Transportation research / E : an international journal
2
Economic and business review : EBR
1
Journal of Consumer Policy
1
Journal of Hospitality and Tourism Insights
1
Journal of Research in Interactive Marketing
1
Journal of fashion marketing and management
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing and consumer services
1
Journal of service theory and practice
1
Management decision
1
Marketing Intelligence & Planning
1
Marketing intelligence & planning
1
Marketing letters : a journal of research in marketing
1
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ECONIS (ZBW)
16
Other ZBW resources
5
RePEc
1
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1
Are look-alikes confusing? : the application of the DRM paradigm to test consumer confusion in counterfeit cases
Falkowski, Andrzej
;
Olszewska, Justyna
;
Ulatowska, Joanna
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 461-471
Persistent link: https://www.econbiz.de/10011399086
Saved in:
2
Consumer confusion in German food retailing : the moderating role of trust
Wobker, Inga Kristina
;
Eberhardt, Tim
;
Kenning, Peter
- In:
International journal of retail & distribution management
43
(
2015
)
8
,
pp. 752-774
Persistent link: https://www.econbiz.de/10011443501
Saved in:
3
Consumer confusion proneness : insights from a developing economy
Tjiptono, Fandy
;
Arli, Denni
;
Bucic, Tania
- In:
Marketing intelligence & planning
32
(
2014
)
6
,
pp. 722-734
Persistent link: https://www.econbiz.de/10010413621
Saved in:
4
Curbing obfuscation : empower consumers or regulate firms?
Gu, Yiquan
;
Wenzel, Tobias
- In:
International journal of industrial organization
70
(
2020
),
pp. 1-16
Persistent link: https://www.econbiz.de/10012586653
Saved in:
5
Prominence, complexity, and pricing
Chioveanu, Ioana
- In:
International journal of industrial organization
63
(
2019
),
pp. 551-582
Persistent link: https://www.econbiz.de/10012320587
Saved in:
6
A descriptive analysis of consumer’s price promotion literacy skills
Tan, Pei Jie
;
Bogomolova, Svetlana
- In:
International journal of retail & distribution management
44
(
2016
)
12
,
pp. 1223-1244
Persistent link: https://www.econbiz.de/10011643932
Saved in:
7
The reinforcing and aversive consequences of customer experience : the role of consumer confusion
Anninou, Ioanna
;
Foxall, Gordon R.
- In:
Journal of retailing and consumer services
51
(
2019
),
pp. 139-151
Persistent link: https://www.econbiz.de/10012115058
Saved in:
8
Pre-purchase information search : too many sources to choose
Broilo, Patricia Liebesny
;
Espartel, Lélis Balestrin
; …
- In:
Journal of research in interactive marketing : …
10
(
2016
)
3
,
pp. 193-211
Persistent link: https://www.econbiz.de/10011567073
Saved in:
9
How does store branded lookalike packaging affect competition in a dyadic supply chain : a consumer confusion perspective
Zha, Yong
;
Guo, Xiaowei
;
Chen, Huaping
;
Ling, Liuyi
- In:
Transportation research / E : an international journal
165
(
2022
),
pp. 1-30
Persistent link: https://www.econbiz.de/10013383666
Saved in:
10
Consumer confusion caused by nutrition apps in product healthiness evaluation
Zečević, Mila
;
Gidaković, Petar
;
Žabkar, Vesna
;
Kos …
- In:
Economic and business review : EBR
24
(
2022
)
2
,
pp. 101-110
Persistent link: https://www.econbiz.de/10013534329
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