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Retail choice architecture : the effects of benefit- and attribute-based assortment organization on consumer perceptions and choice
Lamberton, Cait Poynor
;
Diehl, Kristin
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
3
,
pp. 393-411
Persistent link: https://www.econbiz.de/10010202824
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