Purpose – This paper aims to offer an interrogation for the purposes of theoretical clarity, precision and validity. Family communication patterns (FCPs) about consumption is a commonly used measure in consumer socialisation. However, it has not been properly assessed for validity in marketing...

Purpose – The purpose of this paper is to establish how consumer knowledge is transferred among family members in multi-generational families, based on the consumer socialisation theory. Understanding how consumers learn about consumption and are socialised as consumers is critical to...

Purpose – The purpose of this paper is to contribute to the body of knowledge associated with consumer socialisation. The authors investigate how children function as socialisation agents for their parents in influencing their purchase intentions of computer and high‐tech products –...