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Using artificial intelligence on social media's user generated content for disruptive marketing strategies in eCommerce
Geru, Marius; Micu, Angela Eliza; Capatina, Alexandru; … - In: Analele Universitătii Dunărea de Jos Galaţi 23 (2018) 3, pp. 5-11
Persistent link: https://www.econbiz.de/10012028387
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Conceptualizing and measuring content marketing in luxury firms : an exploratory analysis
Rancati, Elisa; Gordini, Niccolo; Capatina, Alexandru - In: Global marketing strategies for the promotion of luxury …, (pp. 109-132). 2016
Persistent link: https://www.econbiz.de/10011484651