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Applying complexity theory to deepen service dominant logic : configural analysis of customer experience-and-outcome assessments of professional services for personal transformatio...

Wu, Pei-ling; Yeh, Shih-shuo; Huan, Tzung-cheng; … - In: Journal of business research : JBR 67 (2014) 8, pp. 1647-1670

Persistent link: https://www.econbiz.de/10010379252

Applying complexity theory to deepen service dominant logic: Configural analysis of customer experience-and-outcome assessments of professional services for personal transformation...

Wu, Pei-Ling; Yeh, Shih-Shuo; Huan, Tzung-Cheng (.T.C.).; … - In: Journal of Business Research 67 (2014) 8, pp. 1647-1670

Recognizing Gigerenzer's (1991) dictum that scientists' tools are not neutral (tools-in-use influence theory formulation as well as data interpretation), this article reports theory and examines data in ways that transcend the dominant logics for variable-based and case-based analyses. The...

Persistent link: https://www.econbiz.de/10010869715