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Consumer behaviour : applications in marketing
East, Robert; Wright, Malcolm; Vanhuele, Marc - 2008 - 1. publ.
Persistent link: https://www.econbiz.de/10003556543
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Nutzwertanalysen in Marketing und Vertrieb
Kühnapfel, Jörg B. - 2019 - 2. Auflage
Persistent link: https://www.econbiz.de/10011965740
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An analytic approach to marketing decisions
Dyer, Robert F. - 1991
Persistent link: https://www.econbiz.de/10013475007
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Consumer behavior and marketing strategy
Peter, Jerome Paul; Olson, Jerry C. - 1993 - 3. ed
Persistent link: https://www.econbiz.de/10000856651
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Marketing : an introduction
Kotler, Philip; Armstrong, Gary - 1993 - 3. ed
Persistent link: https://www.econbiz.de/10000858634
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Grundlagen des Marketing : Darstellung, Kontrollfragen und Lösungen
Berekoven, Ludwig - 1993 - 5. Aufl.
Persistent link: https://www.econbiz.de/10000860728
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The practice of marketing management : analysis, planning, and implementation
Cohen, William A. - 1991 - 2. ed.
Persistent link: https://www.econbiz.de/10000833499
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Principles of marketing
Kotler, Philip; Armstrong, Gary - 1991 - 5. ed
Persistent link: https://www.econbiz.de/10000835995
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Cases in marketing : orientation, analysis, and problems
Greer, Thomas V. - 1991 - 5. ed.
Persistent link: https://www.econbiz.de/10000836549
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Marketing management : knowledge and skills ; text, analysis, cases, plans
Peter, Jerome Paul; Donnelly, James H. - 1992 - 3. ed.
Persistent link: https://www.econbiz.de/10000842350