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Cooperative
gestion des réclamations
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boycott
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communication de crise
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déni
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placement
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responsabilité
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services
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"More CSR versus more benefits" : how members' motives influence loyalty toward cooperatives
Lecuyer, Charlotte
;
Béal, Mathieu
;
Capelli, Sonia
; …
- In:
European journal of marketing
56
(
2022
)
8
,
pp. 2309-2339
Persistent link: https://www.econbiz.de/10013457341
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