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Communication during pandemic : who should tweet about COVID and how?

Yao, Alex - In: Journal of strategic marketing 31 (2023) 8, pp. 1434-1453

Persistent link: https://www.econbiz.de/10014553100

Consumers' online purchasing intentions post COVID-19 : evidence from Lebanon and the Kingdom of Bahrain

El Khoury, Charbel M.; Choudhary, Mrinalini; Al Alam, … - In: Administrative Sciences : open access journal 13 (2023) 1, pp. 1-19

The future of consumers' online shopping trends post COVID-19 remains among the contemporary topics that necessitate further explorations. The aim of this research is to explore the intention of Lebanese and Bahraini consumers to shop online in the post pandemic era. This study extends the...

Persistent link: https://www.econbiz.de/10014231791

Advertising content and online engagement on social media during the COVID-19 epidemic in Taiwan

Chen, Chiao-Chieh; Chiu, Yu-Ping - In: Journal of marketing communications 29 (2023) 3, pp. 251-269

Persistent link: https://www.econbiz.de/10014232575

Does gamification effect customer brand engagement and co-creation during pandemic? : a moderated-mediation analysis

Rather, Raouf Ahmad; Parrey, Shakir Hussain; Gulzar, Rafia - In: Journal of global scholars of marketing science : … 33 (2023) 2, pp. 285-311

Persistent link: https://www.econbiz.de/10014251320

Selecting, optimizing, and compensating during lockdown : how older consumers use social networking services to improve social well-being

Wilson-Nash, Carolyn; Pavlopoulou, Ismini; Wang, Zilin - In: Journal of interactive marketing 58 (2023) 2/3, pp. 301-320

Persistent link: https://www.econbiz.de/10014252991

Transitioning to online or not : analysis of the engagement and preferences of learners

Onifade, Emmanuel O.; Ray, Mona - In: Journal of international business and economics : JIBE 22 (2022) 1, pp. 5-23

Persistent link: https://www.econbiz.de/10013433285

The role of trust and privacy concerns in using social media for e-retail services : the moderating role of COVID-19

Alzaidi, Maram Saeed; Agag, Gomaa - In: Journal of retailing and consumer services 68 (2022), pp. 1-13

Persistent link: https://www.econbiz.de/10013366347

The roles of technology acceptance, user credibility and COVID-19 perceived health risk in tourist's social media user-generated-content usage intention

Mohd Hafiz Hanafiah; Md Zain, Adilah; Asyraf, Muhammad Aliff - In: Enlightening tourism : ET ; a pathmaking journal 12 (2022) 1, pp. 337-365

Persistent link: https://www.econbiz.de/10013412751

How perceived effectiveness of social media platform and satisfaction affect continuance intention in a pandemic : the moderating role of perceived benefit

Tran Kim Dung; Lobel Trong Thuy Tran - In: Journal of global scholars of marketing science : … 32 (2022) 4, pp. 627-644

Persistent link: https://www.econbiz.de/10013415463

Analysing the factors influencing customer engagement and value co-creation during COVID-19 pandemic : the case of online modest fashion SMEs in Egypt

AbdelAziz, Kesmat; Nor Hasliza Saad; Thurasamy Ramayah - In: Journal of Islamic marketing 14 (2023) 1, pp. 146-173

Persistent link: https://www.econbiz.de/10013536376