How perceived effectiveness of social media platform and satisfaction affect continuance intention in a pandemic : the moderating role of perceived benefit
Year of publication: |
2022
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Authors: | Tran Kim Dung ; Lobel Trong Thuy Tran |
Published in: |
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 2163-9167, ZDB-ID 2659000-1. - Vol. 32.2022, 4, p. 627-644
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Subject: | Covid-19 pandemic | Perceived effectiveness | satisfaction | social media platform | uses and gratification theory | Social Web | Social web | Coronavirus | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Zufriedenheit | Satisfaction | Epidemie | Epidemic |
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