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~subject:"Corporate culture"
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Subject
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Corporate culture
Brand management
87
Markenführung
87
Consumer behaviour
73
Konsumentenverhalten
73
Corporate reputation
48
Firmenimage
48
Brand image
35
Markenimage
35
Unternehmenskultur
28
Beziehungsmarketing
25
Marketing management
25
Marketingmanagement
25
Public relations
25
Relationship marketing
25
Theory
24
Öffentlichkeitsarbeit
24
Marketing
23
Theorie
22
USA
22
United States
22
Brand
21
Markenartikel
20
Brand architecture
19
Markenarchitektur
19
Lieferantenmanagement
16
Supplier relationship management
16
Innovation
15
Welt
15
World
15
Reputation
14
Strategisches Management
14
Strategic management
13
Unternehmenserfolg
13
Customer satisfaction
12
Firm performance
12
Kundenzufriedenheit
12
B-to-B-Marketing
11
Business-to-business marketing
11
Corporate social responsibility
11
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Undetermined
13
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Article
20
Book / Working Paper
6
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Article in journal
18
Aufsatz in Zeitschrift
18
Collection of articles of several authors
5
Sammelwerk
5
Aufsatz im Buch
4
Book section
4
Aufsatzsammlung
1
Case study
1
Fallstudie
1
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Language
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English
26
Author
All
Melewar, T. C.
24
Bang, Nguyen
4
Bartholmé, Roland H.
4
Foroudi, Pantea
4
Sharifah Faridah Syed Alwi
3
Devereux, Luke
2
Dinnie, Keith
2
Gupta, Suraksha
2
Kitchen, Philip J.
2
Navare, Jyoti
2
Woodside, Arch G.
2
Ackfeldt, Anna-Lena
1
Chen, Cheng-Hao Steve
1
Czinkota, Michael R.
1
Foroudi, Mohammad Mahdi
1
Gambetti, Rossella C.
1
Glanfield, Keith
1
Han, Sung Ho
1
Japutra, Arnold
1
Jerez-Jerez, Maria J.
1
Karaosmanoǧlu, Elif
1
Lange, Thomas
1
Martin, Kelly D.
1
Shaalan, Ahmed
1
Skinner, Heather
1
Srivoravilai, Nopporn
1
Stark, David
1
Tourky, Marwa
1
Vella, Kevin James
1
Yu, Xiaoyu
1
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Published in...
All
International studies of management and organization
3
Journal of marketing communications
3
Advances in business marketing and purchasing
2
Facets of corporate identity, communication, and reputation
2
Journal of business research : JBR
2
Journal of world business : JWB
2
The marketing review
2
Building corporate identity, image and reputation in the digital era
1
Business ethics quarterly : the journal of the Society for Business Ethics
1
Contemporary thoughts on corporate branding and corporate identity management
1
Corporate communications : an international journal
1
European journal of marketing : EJM
1
Journal of general management
1
Marketing intelligence & planning
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
26
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1
An investigation of the corporate identity construct in China : managerial evidence from the high technology industry
Bang, Nguyen
;
Melewar, T. C.
;
Japutra, Arnold
;
Han, Sung Ho
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 779-800
Persistent link: https://www.econbiz.de/10011976100
Saved in:
2
The end of silence? : qualitative findings on corporate auditory identity form the UK
Bartholmé, Roland H.
;
Melewar, T. C.
- In:
Journal of marketing communications
22
(
2016
)
4
,
pp. 419-436
Persistent link: https://www.econbiz.de/10011612608
Saved in:
3
Corporate identity orientation and disorientation : a complexity theory perspective
Devereux, Luke
;
Melewar, T. C.
;
Dinnie, Keith
;
Lange, Thomas
- In:
Journal of business research : JBR
109
(
2020
),
pp. 413-424
Persistent link: https://www.econbiz.de/10012238097
Saved in:
4
New conceptualization and measurement of corporate identity : evidence from UK food and beverage industry
Tourky, Marwa
;
Sharifah Faridah Syed Alwi
;
Kitchen, …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 595-606
Persistent link: https://www.econbiz.de/10012238135
Saved in:
5
Corporate identity and corporate branding
Melewar, T. C.
(
ed.
);
Bang, Nguyen
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011675575
Saved in:
6
Advancing the scholarship on corporate identity and corporate branding
Melewar, T. C.
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
; …
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 107-109
Persistent link: https://www.econbiz.de/10011675581
Saved in:
7
Corporate identity and social media : existence and extension of the organization
Devereux, Luke
;
Melewar, T. C.
;
Foroudi, Pantea
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 110-134
Persistent link: https://www.econbiz.de/10011675651
Saved in:
8
The role of corporate identity management in the higher education sector : an exploratory case study
Melewar, T. C.
;
Foroudi, Pantea
;
Dinnie, Keith
;
Bang, Nguyen
- In:
Journal of marketing communications
24
(
2018
)
4
,
pp. 337-359
Persistent link: https://www.econbiz.de/10011880776
Saved in:
9
Corporate branding's influence on front-line employee and consumer value co-creation in UK household consumer markets
Glanfield, Keith
;
Ackfeldt, Anna-Lena
;
Melewar, T. C.
- In:
Journal of general management
43
(
2017/2018
)
2
,
pp. 63-69
Persistent link: https://www.econbiz.de/10011912157
Saved in:
10
Defining and delimiting the scope of the Corporate Identity construct
Melewar, T. C.
;
Skinner, Heather
- In:
The marketing review
18
(
2018
)
2
,
pp. 115-129
Persistent link: https://www.econbiz.de/10011961531
Saved in:
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