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~subject:"Corporate governance"
~subject:"Markenführung"
~type_genre:"Aufsatz im Buch"
~type_genre:"Bibliography included"
~type_genre:"Conference paper"
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Corporate governance
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3,602
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Lazonick, William
6
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4
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3
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3
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Thompson, Scott A.
2
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2
Uhrich, Sebastian
2
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Corporate governance and managerial reform in Japan
7
Innovative Markenführung und -implementierung
7
European corporate governance : readings and perspectives
6
Consumer brand relationships : meaning, measuring, managing
5
Dienstleistungsmarken : Forum Dienstleistungsmanagement
5
Research handbook on corporate governance and ethics
5
Betriebswirtschaftslehre und Rechtsentwicklung
4
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
4
Understanding the company : corporate governance and theory
4
Branding and sustainable competitive advantage : building virtual presence
3
Corporate governance : essays in honor of Horst Albach
3
Design thinking : integrating innovation, customer experience and brand value
3
Europäische Hochschulschriften / 5
3
Handbook of brand relationships
3
Management von Kundenbeziehungen : Perspektiven - Analysen - Strategien - Instrumente : Manfred Bruhn zum 60. Geburtstag
3
Perspektiven der Corporate governance : Bestimmungsfaktoren unternehmerischer Entscheidungsprozesse und Mitwirkung der Arbeitnehmer
3
Strong brands, strong relationships
3
The embedded firm : corporate governance, labor, and finance capitalism
3
The handbook of the economics of corporate governance ; Volume 1
3
Brand management ; Vol. 2
2
Business horizons
2
Commodity Marketing : Grundlagen, Besonderheiten, Erfahrungen
2
Convergence and diversity
2
Customer-centric marketing strategies : tools for building organizational performance
2
Erfolgsfaktor Marke : neue Strategien des Markenmanagements
2
Global marketing strategies for the promotion of luxury goods
2
Governance - Bewältigung von Komplexität in Wirtschaft, Gesellschaft und Politik
2
Handbook of research on effective advertising strategies in the social media age
2
Handbook on brand and experience management
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of economics and financial issues : IJEFI
2
International themes in business law ; Vol. 3
2
Journal of business research : JBR
2
Journal of marketing management : MM
2
Kellogg on marketing : the marketing faculty of the kellog school of management
2
Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
2
New perspectives on incentive and control Systems for shareholder value enhancement
2
Raiffeisen's footprint : the cooperative way of banking
2
Shareholder-Value und die Kriterien des Unternehmenserfolgs : mit 6 Tabellen
2
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ECONIS (ZBW)
338
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1
Co-managing brand equity and customer equity
Luo, Anita
;
Lehmann, Donald R.
;
Neslin, Scott A.
- In:
Handbook of research on customer equity in marketing
,
(pp. 363-381)
.
2015
Persistent link: https://www.econbiz.de/10010483476
Saved in:
2
The service brand and the service-dominant logic : missing fundamentals premise or the need for stronger theory?
Brodie, Roderick J.
;
Glynn, Mark S.
;
Little, Victoria
-
2009
Persistent link: https://www.econbiz.de/10003836347
Saved in:
3
Markenerosion : Implikationen für Markenführung und
Kundenmanagement
Greve, Goetz
;
Klante, Oliver
- In:
Innovative Markenführung und -implementierung
,
(pp. 105-124)
.
2011
Persistent link: https://www.econbiz.de/10009349239
Saved in:
4
Marketing mix and customer equity of SPA brands : cross-cultural perspectives
Lee, Chang Han
;
Ko, Eunju
;
Tikkanen, Henrikki
;
Phan, …
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2155-2163
Persistent link: https://www.econbiz.de/10010400096
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5
Aufbau von Markenbeziehungen als Grundlage des Dienstleistungsmanagements
Huber, Frank
;
Vollhardt, Kai
;
Vogel, Johannes
- In:
Dienstleistungsmarken : Forum Dienstleistungsmanagement
,
(pp. 57-76)
.
2008
Persistent link: https://www.econbiz.de/10003676020
Saved in:
6
Customer - brand value
In:
Customer Relationship Management : the ultimate guide …
,
(pp. 215-230)
.
2001
Persistent link: https://www.econbiz.de/10003521890
Saved in:
7
Brand management strategies to enhance customer value in the Chinese telecom market
Hu, Chun
;
Dzever, Sam
- In:
Evolving corporate structures and cultures in Asia : …
,
(pp. 213-222)
.
2008
Persistent link: https://www.econbiz.de/10003837558
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8
Brand-driven innovation
Roscam Abbing, Erik
;
Gessel, Christa van
- In:
Design thinking : integrating innovation, customer …
,
(pp. 131-143)
.
2010
Persistent link: https://www.econbiz.de/10003951955
Saved in:
9
Building strong brands
Chernev, Alexander
- In:
Kellogg on marketing : the marketing faculty of the …
,
(pp. 169-187)
.
2023
Persistent link: https://www.econbiz.de/10014283165
Saved in:
10
Die Erwartungslücke und Ansätze zu ihrer Reduktion : Informationsgewinnung, -verarbeitung und -weitergabe im Rahmen der Jahresabschlußprüfung im Hinblick auf die Reduktion der Erwa...
Störk, Ulrich Viktor
-
1999
Persistent link: https://www.econbiz.de/10000683451
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