Brand-driven innovation
by Erik Roscam Abbing and Christa van Gessel
Year of publication: |
2010
|
---|---|
Authors: | Roscam Abbing, Erik ; Gessel, Christa van |
Published in: |
Design thinking : integrating innovation, customer experience and brand value. - New York, NY : Allworth Press [u.a.], ISBN 978-1-58115-668-3. - 2010, p. 131-143
|
Subject: | Markenführung | Brand management | Innovationsmanagement | Innovation management | Kundenwert | Customer value |
Saved in:
Saved in favorites
Similar items by subject
-
Zhang, Jing, (2015)
-
Is my design better? : a co-creation perspective for online fashion design
Zhang, Hao, (2022)
-
The analyses of critical success factors for service industries to develop service brands
Yang, Ching-Chow, (2020)
- More ...
Similar items by person
-
Beuker, Ralf, (2010)
- More ...